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What is Connotation

Chapter 8
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Meaning that evokes more than the primary meaning. Words carry cultural and emotional associations or meanings, in addition to their literal meanings or denotations.
Published in Chapter:
Gender and Patriarchy in Turkish Advertising: A Semiotic Analysis
Anıl Dal Canbazoğlu (Mersin University, Turkey)
Copyright: © 2021 |Pages: 20
DOI: 10.4018/978-1-7998-6605-3.ch008
Abstract
The present chapter discusses a particular advertisement aired for a bank in Turkey from a semiotic perspective. Advertising as film is visual storytelling. A film has language and form, and is made up of parts that relate to one another in specific ways that affect the audience. Film techniques take on a semiotic function in the process of meaning construction. As a cultural phenomenon, advertisements can reveal hidden meanings, such as gender issues and patriarchal discourse in the case of the analysed advertisement.
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Chapter 638
Vitalizing Ancient Cultures Mythological Storytelling in Metal Music
It represents the secondary, suppressive meaning of a sign, that is related to the personal knowledge of the one interprets the sign with.
Published in Chapter: Vitalizing Ancient Cultures Mythological Storytelling in Metal Music; From: Encyclopedia of Information Science and Technology, Fourth Edition
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Chapter 26
Transposition of the Public Events With Violent Visual: Case of PETA
A secondary meaning that participates in the denotation of a word during the use. Could not be perceived by everyone.
Published in Chapter: Transposition of the Public Events With Violent Visual: Case of PETA; From: Handbook of Research on Aestheticization of Violence, Horror, and Power
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