What is Geocaching

New technologies have helped to improve the tourism sector and to develop strategies that resulted in the so-called smart destinations, underpinned and transformed by modern information and communication technologies (ICTs). Besides, tourism is a global market that continuously seeks mechanisms to grab tourists' and visitors' attention. In view of that, in recent decades, the gamification concept has acquired new definitions from different perspectives, but always associated with the idea of leisure. In tourism, gamification is related with experiences, which by using game elements and digital game design techniques (virtual reality or augmented reality, among others) improve the tourist experience and the user's engagement. This chapter addresses gamification and its influence on tourism experience, together with some gamification applications' examples that can be effective mechanisms to promote tourism businesses or tourism destinations, raising engagement and generating trust.