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What is Golden Rule

Chapter 16
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets (Matthew 7:12).
Published in Chapter:
New Perspectives on the Annals of R.K. Narayan: Reflections and Ruminations
Sushma Nagesh Nayak (Symbiosis School of Economics, Symbiosis International University (Deemed), India)
Copyright: © 2021 |Pages: 14
DOI: 10.4018/978-1-7998-6605-3.ch016
Abstract
This chapter aims to examine new perspectives on the annals of R. K. Narayan, with specific emphasis on Malgudi Days. It primarily attempts to examine how modern television/media has changed dramatically ever since Malgudi Days was first aired on Indian television during the eighties, what the viewers' expectations from television entertainment are today, how television viewers perceive the difference in television broadcasts since the 1980s until the present date. To this end, the author employs online reviews to assess the impact on viewers' choices through a number of paradigms, such as star ratings, the nature of the review content, the number of reviews, and the source of review.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 6
Is Persuasion in the Eye of the Beholder?: A Study on the Use of Persuasive Technology and Its Effect
It assumes that the creators of persuasive technologies should never seek to persuade an individual, through persuasive systems, of something that they themselves do not consent to being persuaded to do.
Published in Chapter: Is Persuasion in the Eye of the Beholder?: A Study on the Use of Persuasive Technology and Its Effect; From: The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
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