What is Health Prosumer

Health communication campaigns are a significant attempt that makes people aware of health risks and aims to inform the public about numerous issues that threaten public health. Media is the totality of communication channels and tools used to collect, store, and convey information or data to the public. Also, the media shape the behavior of the public through advertising and entertainment in the way it uses language and images. Within this framework, media is arguably one of the most utilized and efficient tools in terms of spreading public health messages and endorsing disease prevention. As its name would suggest, health communication campaigns are a vital part of the health promotion programs and strategies. In this sense, the media have many benefits for developing great health communication campaigns. Briefly, the purpose of this chapter is to discuss the use of media in health communication campaigns and campaign processes.