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Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena
Characteristics of content (text) that requires the coder to put together several manifest features to form a pattern or to make inferences beyond the manifested characteristics.
Published in Chapter:
Methodological Considerations for Quantitative Content Analysis of Online Interactions
Seng-Chee Tan (Nanyang Technological University, Singapore), Hyo-Jeong So (Nanyang Technological University, Singapore), and Ching-Sing Chai (Nanyang Technological University, Singapore)
DOI: 10.4018/978-1-60960-040-2.ch037
This chapter focuses on quantitative content analysis of online interactions, in particular, asynchronous online discussion. It clarifies the definitions of quantitative content analysis and provides a summary of 23 existing coding schemes, broadly categorized by the theoretical constructs under investigation: (1) (Meta) cognition, (2) knowledge construction, and (3) presence. To help interested researchers harvest the rich source of data in online communities, guidelines for using quantitative content analysis of online interactions were provided. In addition, important methodological considerations and issues were discussed, including the issues of validity, reliability, choice of unit of analysis, and latent versus manifested content.
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