What is Measurement Paradox

Networked and virtual organizations (NVO’s) represent a new organizational paradigm, but no effective management solution exists. NVOs are supposed to be dynamically reconfigurable and more effective to manage than traditional organizations, even though the roles embedded within their structures disappear when a project is done. No matter how short-lived, a key opportunity afforded by an NVO is to extract its performance data for better control and also to measure its cultural and technological integration. To capture the essence of such a metric, we review traditional organizations. Whether a real or virtual organization, the central problem remains the lack of a theory of dynamic interdependence generated by social situations as when forming a dyad between two humans alters the cognitions and actions of both. Introduced to solve this central problem, the quantum mathematical model of dynamic social interdependence has recently gained credibility in the field and from a pilot study in the laboratory. Our ultimate aim is to develop a real-time metric to control and optimize NVO performance.