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What is Hybrid Culture

Handbook of Research on Media Literacy in the Digital Age
Refers to the coexistence, harmony, and synchronization of oral culture, written culture, printed culture, mass culture, media culture, and cyberculture mixing all of them in webs of meaning produced by individuals.
Published in Chapter:
Pedagogical Guidelines to Introduce Transmedia Learning into the Classroom: The Brazilian Context
Patricia Gallo (Federal University of Rio Grande do Norte, Brazil) and Maria das Graças Pinto Coelho (Federal University of Rio Grande do Norte, Brazil)
Copyright: © 2016 |Pages: 20
DOI: 10.4018/978-1-4666-9667-9.ch016
Abstract
Transmedia learning has been adopted as a theoretical and practical approach aimed at young students learning with technologies. It allows for open, dynamic, and engaging teaching and learning, integrating the school curriculum with life and sociocultural demands in a continuous information flow. This paper presents some pedagogical guidelines for introducing transmedia learning into the classrooms. For this, we will take into account the Brazilian context regarding the technologies and media available in Brazilian public schools, the media literacy of students and teachers, and the rules derived from the management team.
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