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What is Recontextualisation

Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Representation or transformation of certain social issues in a text using particular language elements.
Published in Chapter:
Linguistic Elements as Tools for the Analysis of Media Narratives
Jolita Horbacauskiene (Kaunas University of Technology, Lithuania)
DOI: 10.4018/978-1-7998-6605-3.ch004
Abstract
A close linguistic analysis of media discourse might provoke and provide useful information regarding the power of media itself and the way people construct meanings. The present study seeks to explore how social problems are reflected in media texts. The representation of social problems—crime, poverty, migrant crisis, as well as minority groups—contains linguistic elements which are aimed at constructing certain images of these issues. Figurative linguistic elements are used to enhance the reliability of the story, to appeal to the readers' emotions, and to manage the story and the sequence of the events which are being represented. A proper use of language in the representations social problems could be considered as an effective tool to keep readers interested in the story and transform it into one that is engaging and reliable at the same time.
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