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What is Strong vs. Weak Situation

Chapter 21
Handbook of Research on Computer Mediated Communication
A distinction introduced by Mischel (1977). A strong situation exerts pressure to behave in a certain way, which leads to similar behavior across people. Weak situations contain little pressure as to an appropriate behavior. People’s reactions diverge and are largely guided by individual traits. Personal identity-related Web sites can be seen as weak situations.
Published in Chapter:
The Psychology of Personal Web Sites
Karl-Heinz Renner (Otto-Friedrich University of Bamberg, Germany) and Astrid Schütz (Chemnitz University of Technology, Germany)
Copyright: © 2008 |Pages: 16
DOI: 10.4018/978-1-59904-863-5.ch021
Abstract
This chapter reviews psychological research on personal Web sites, on their owners and on the effects personal Web sites may have on visitors. Personal Web sites were conceptualized as media for self-presentation and identity construction. Converging evidence is reported with regard to the elements found on Web sites and to the demographics, personality characteristics, intentions and self-presentational goals of their owners. The popular and somewhat intuitive notion that Web sites are narcissistic media or platforms for vanity and exhibitionism does not apply to the average Web site owner. Empirical findings on personality expressions of Web site owners and personality impressions people form after a brief visit of the sites are presented. Initial results show that objective features of personal Web sites are associated with self and visitor-rated personality traits of the owners. It is concluded that more longitudinal research is needed to fully understand the dynamics of identity management on personal Web sites.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 21
The Psychology of Personal Web Sites
A distinction introduced by Mischel (1977). A strong situation exerts pressure to behave in a certain way, which leads to similar behavior across people. Weak situations contain little pressure as to an appropriate behavior. People’s reactions diverge and are largely guided by individual traits. Personal identity-related Web sites can be seen as weak situations.
Published in Chapter: The Psychology of Personal Web Sites; From: Handbook of Research on Computer Mediated Communication
Full Text Chapter Download: US $37.50 Add to Cart
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