What is Technological Diffusion

This chapter examines whether government officials’ deployment of resources to broaden Internet access and participation is influenced by officials’ communication preferences and socioeconomic factors. The concern that the Internet explosion has alienated and marginalized some citizens from the democratic process and civic life has generated intellectual debate and led governments and other sectors to take measures to bridge the gap created by the digital divide. Although several studies have been conducted on the subject, few are yet to be done on the influence of government officials’ communication preferences and socioeconomic factors on resource deployment to broaden access and participation. Drawing on the theories of technological diffusion and determinism, as well as developmental and democratic theories, we argue that officials’ communication preferences and socioeconomic factors will be important in broadening Internet access and participation. Survey data, local government Web site contents and census data were analyzed. Results reveal that officials are not eager to commit resources to activities that broaden access and participation because they generally prefer to communicate with citizens via traditional channels. In addition, the sizes of the elderly and Black population, as well as the relative affluence of cities, do influence the presence of deliberative features on city Web sites.