The purpose of this article is to present the results of a research on the impact of focusing of managers on human capital with support of information and communication technology on an... Show More

The purpose of this article is to present the results of a research on the impact of focusing of managers on human capital with support of information and communication technology on an effectiveness of Polish hospital activities. A survey questionnaire addressed to the managers of Polish hospitals was used in order to collect research data. A statistical method - structural equation modeling (SEM) was applied to analyze the gathered data. A research model proposed in the study was properly matched to the data and presented a positive and causal relationship between the level of information technology development and focusing managers on the building of human capital on operational efficiency of Polish hospitals activities.

Despite of the number of public advice campaigns, researchers have found that individuals still engage in risky cyber behaviour. The first part of this article is focused on the general approach to... Show More

Despite of the number of public advice campaigns, researchers have found that individuals still engage in risky cyber behaviour. The first part of this article is focused on the general approach to the cyber security and safety of personal data kept and processed by different entities from the perspective of students, while the second part is dedicated to the privacy aspects from the perspective of loyalty programs. Researchers have found that individuals are typically aware of online security and how to protect their privacy in the network, Nonetheless, individuals are still inclined to take risks because they are unrealistically optimistic and believe that negative events are less likely to happen to them. The survey also shows that even though respondents are aware that retailers collect, and process personal data and respondents feel that the amount of personal data of program members is far beyond the accepted level they still participate in such programs. Authors found also interesting patterns related to behaviour of respondents influenced by demographical data and the area of loyalty.

The application of creativity and innovativeness of clients in the processes of value co-creation thanks to the contemporary ICT technologies is possible on an ever-increasing scale. The first part... Show More

The application of creativity and innovativeness of clients in the processes of value co-creation thanks to the contemporary ICT technologies is possible on an ever-increasing scale. The first part of the article contains theoretical considerations about the value co-creation mechanisms and the innovation activity which can be initiated and fostered by using these mechanisms in organizations. Also, the authors also indicated main areas where the application of ICT can significantly influence initialization and gaining co-creation mechanisms. The second part – empirical part presents the exemplary co-creation tools used in selected type of knowledge organizations – tax consulting firms.

Growth of e-sales is the effect of global economic problems, technological progress, especially in information technology and consumers' tendency towards on-line shopping. The main aim of the... Show More

Growth of e-sales is the effect of global economic problems, technological progress, especially in information technology and consumers' tendency towards on-line shopping. The main aim of the article is to recognise the tendencies in e-sales in Poland and the factors blocking it, and the other to identify the relationships between the evolution of e-sales and the application of computers in businesses. In the article, the elements of dynamics and relationships analysis were used, as well as statistical tests to verify hypotheses for two indexes of a structure. The analysis is for the period 2011-2015 and focuses on enterprises functioning in Poland, classified in economic sectors.

E-commerce market continues to grow. It is so popular because more and more people are connected to the Internet. Nevertheless, not all online e-shops can be so proud of its conversion rates. The... Show More

E-commerce market continues to grow. It is so popular because more and more people are connected to the Internet. Nevertheless, not all online e-shops can be so proud of its conversion rates. The customers' satisfaction with the services of different types of e-shops are affected by many different factors. The authors can say that a satisfied customer is the one who maintains a good reputation of the sellers' despite of the disadvantages which he had to face, such as damage of product during its transport, the need to make a warranty repair. To evaluate the customers' satisfaction in the chosen e-shop, the authors decided to use two methods which according to them can be complementary in this case, these methods are following: the Servqual method and the Importance/Performance analysis (IPA). Then, advantages and disadvantages of e-commerce were described. Next, the research methods were characterized. Later, the survey and its results were shown. The research had the form of an online questionnaire. It was addressed to customers of the chosen e-shop. The Servqual method was used to evaluate the quality level of offered services in general and analyze the Servqual index (perceptions of the real services minus customers' expectations). The Importance/Performance analysis was used to indicate which areas of the service really need the intervention of the research e-shop.

Operations of modern companies involve adjusting offered products and services to requirements and expectations of customers which are changing permanently. In order to keep up with expectations of... Show More

Operations of modern companies involve adjusting offered products and services to requirements and expectations of customers which are changing permanently. In order to keep up with expectations of consumers, they are engaged in production, promotion and consumption of co-produced goods or services. This article focuses on the phenomenon of inter-prosumption, that is cooperation consumer – Internet user and manufacturer through web pages to develop new or improve existing products, which is in this case taste of food products or their better packaging. Creating product innovation by engaged consumers requires good communication between them and the manufacturer. Such communication is often possible through a website and a contact form.