Hershey, Pennsylvania
New York, New YorkBeijing, China

Patcha Bhujanga Rao

Patcha Bhujanga RaoPatcha Bhujanga Rao is a highly accomplished professional with over two decades of experience in Human Resources, Legal, and Soft Skills. He has an impressive academic background, holding degrees like M.Com., DCFA., M.Phil., Ph.D, MBA (HR), M.Sc (Psychology), and LL.B. His diverse qualifications equip him with a comprehensive understanding of various disciplines, which enables him to excel in his roles. Dr. Patcha Bhujanga Rao is currently serving as a Professor at Jain Deemed-to-be University in Bengaluru. He has made significant contributions to the academic realm, particularly in the field of Human Resources. His profound expertise in HR management has been instrumental in guiding and mentoring the next generation of professionals. Dr. Rao has equipped them with essential skills and knowledge to thrive in their careers. His passion for imparting knowledge, coupled with his extensive experience, has enabled him to shape talent and drive positive change in countless professional trajectories. Beyond his expertise in HR, Dr. Patcha Bhujanga Rao is also well-versed in Soft Skills. He recognizes the paramount importance of effective communication, leadership, and interpersonal abilities in today's professional landscape. His dedication to enhancing these skills among students and professionals alike has been invaluable, fostering personal and professional development. Dr. Rao's unwavering dedication, expertise, and commitment to excellence have earned him widespread respect and admiration in the realms of HR and Soft Skills. He stands as a beacon of inspiration for aspiring professionals, embodying the values of continuous learning, mentorship, and leadership in the pursuit of professional success.

Publications

The Impact of HR Analytics and Big Data on Decision Making in Healthcare Organizations
The Impact of HR Analytics and Big Data on Decision Making in Healthcare Organizations
Patcha Bhujanga Rao, R. Raghavendra, Chaitanya Pawar, Pratham Patel, Prem Ranjan Sharma, Reddem Harshitha. © 2025. 32 pages.
This review explores the growing influence of big data and HR analytics on healthcare decision-making. It highlights their potential to boost productivity, streamline HR...
Strategies and Practices for Instructors in Online Open Elective Courses: Teacher Lessons
Strategies and Practices for Instructors in Online Open Elective Courses: Teacher Lessons
Patcha Bhujanga Rao, B. G. Guruprasad, V. S. Vainik, D. Deepak, Usha Prabhu. © 2025. 26 pages.
The importance of online open elective courses (OOECs) in contemporary education is examined in this study, along with the difficulties teachers have when instructing them....
An Empirical Study Examining the Relationship Between Brand Equity and Corporate Social Responsibility
An Empirical Study Examining the Relationship Between Brand Equity and Corporate Social Responsibility
Muralidhar L. B., Patcha Bhujanga Rao, D. Deepak, Varanasi Rahul, Purushotham H. C., R. Arun. © 2025. 32 pages.
Contemporary business practices, particularly in brand equity and CSR, provide a foundation to empirically study these variables together, making this research unique. Corporate...
Transforming Healthcare Management: The Multifaceted Influence of Artificial Intelligence
Transforming Healthcare Management: The Multifaceted Influence of Artificial Intelligence
Patcha Bhujanga Rao, R. Raghavendra, Sandra Suresh, Timir Ashokbhai Bhingradiya, Tushar Mehta, Shivam Hareshbhai Savaliya, H. Berlin Singh. © 2025. 32 pages.
The healthcare industry is witnessing a transformative era driven by the rapid advancements in artificial intelligence (AI). AI is no longer a futuristic concept but a tangible...
Sustainable Architecture as a Catalyst for Eco Tourism: Analyzing Tourist Behavior and Perceptions
Sustainable Architecture as a Catalyst for Eco Tourism: Analyzing Tourist Behavior and Perceptions
Varanasi Rahul, Patcha Bhujanga Rao, K. U. Jayalakshmi, Simi Anto, B. U. Muthamma, J. Shimna. © 2025. 32 pages.
This chapter will explore the interplay between sustainable architecture and ecotourism, focusing on how environmentally conscious architectural practices can enhance tourist...
A Study on Fostering Ethical and Moral Leadership to Combat Employee Cynicism at Work
A Study on Fostering Ethical and Moral Leadership to Combat Employee Cynicism at Work
Patcha Bhujanga Rao, A. Karuppannan, Dama Maheswari. © 2025. 24 pages.
This article's main goal is to raise readers' awareness of workplace cynicism. It has been observed that moral and ethical leadership can help counteract employee...
Decoding Customer DNA: Beyond the Hype, Embracing the Future of Marketing Intelligence
Decoding Customer DNA: Beyond the Hype, Embracing the Future of Marketing Intelligence
Patcha Bhujanga Rao, Preethi Inampudi, R. Parvathi, L. B. Muralidhar, Varanasi Rahul. © 2025. 36 pages.
Exploring the depths of customer essence - their DNA - holds the key to unlocking profound marketing intelligence and cultivating enduring engagement. This paper delves into the...
Navigating Ethical Leadership: Mitigating Employee Cynicism and Enhancing Organizational Integrity in Tech-Driven Sectors
Navigating Ethical Leadership: Mitigating Employee Cynicism and Enhancing Organizational Integrity in Tech-Driven Sectors
M. Vijaya Bhaskar Reddy, C. Jyoshna, Preethi Inampudi, Patcha Bhujanga Rao. © 2025. 28 pages.
A new era has begun, with technology's integration into different areas, characterized by increased efficiency and innovation. However, technological advancement poses...
The Role of Sustainable Leadership in Ensuring Long-Term Success
The Role of Sustainable Leadership in Ensuring Long-Term Success
M. Beena, Patcha Bhujanga Rao, Vijaya Bhaskar Reddy Meegada. © 2024. 14 pages.
Sustainable development is a novel interdisciplinary field of study. The field of sustainable leadership is an innovative approach to effective leadership that was recently...
The Application of Neuroscience in Leadership Development
The Application of Neuroscience in Leadership Development
Patcha Bhujanga Rao, Preethi Inampudi, Vijaya Bhaskar Reddy Meegada, N. Sathyanarayana. © 2024. 17 pages.
This chapter discusses neuroscience and leadership and the necessity of brain understanding. Neuroscience's fundamentals are used in leadership research. The chapter examines...
Decoding Customer DNA: Leveraging Marketing Intelligence for Future Engagement
Decoding Customer DNA: Leveraging Marketing Intelligence for Future Engagement
Patcha Bhujanga Rao, Meegada Vijaya Bhaskar Reddy, P. Chakradhar, Deepak D., Preethi Inampudi. © 2024. 37 pages.
Exploring the depths of customer essence - their DNA - holds the key to unlocking profound marketing intelligence and cultivating enduring engagement. This paper delves into the...
From Compliance to Transformation: Jain University's Journey With the NEP
From Compliance to Transformation: Jain University's Journey With the NEP
Patcha Bhujanga Rao. © 2024. 38 pages.
This abstract explores the transformative journey of Jain deemed-to-be university (JDTBU) in alignment with the National Education Policy (NEP) of India. JDTBU initially...
Interactive Learning in Library Instruction: Fostering Student Engagement Through Engaging Activities
Interactive Learning in Library Instruction: Fostering Student Engagement Through Engaging Activities
N. Meeramani, Divakara Bhat. © 2024. 32 pages.
Library instruction is important for students' information literacy and academic success. This chapter explores interactive learning strategies to improve engagement and...
Navigating Globalization and Digitalization: Strategies for Enhancing Digital Inclusion
Navigating Globalization and Digitalization: Strategies for Enhancing Digital Inclusion
Patcha Bhujanga Rao, Rammya. B., Shamili Sri A., Preethi Inampudi, Vijaya Bhaskar Reddy Meegada. © 2024. 26 pages.
This article examines the intersection of globalization, digitalization, and digital inclusion, emphasizing the need for equitable access to digital technologies and proficiency...
Fostering Innovation Through Transdisciplinary Collaboration: Jain Deemed-to-Be University's Experimentation With NEP Curriculum
Fostering Innovation Through Transdisciplinary Collaboration: Jain Deemed-to-Be University's Experimentation With NEP Curriculum
Patcha Bhujanga Rao, Preethi Inampudi, N. Neela Roshini, Nayana Prasanth, M. Beena. © 2024. 37 pages.
Jain Deemed-to-be University's (JDTBU's) approach to India's National Education Policy NEP goes beyond compliance. Recognizing its transformative potential, JDTBU...
Developing an AI-Powered System to Identify Patients at High Risk for Chronic Conditions
Developing an AI-Powered System to Identify Patients at High Risk for Chronic Conditions
Patcha Bhujanga Rao, R. Raghavendra, Navmi Nair, Afraa Ayub Shariff, Aashray Subramanian Iyer, B. Charan. © 2024. 40 pages.
The burgeoning realm of artificial intelligence (AI) has unfurled a new chapter in healthcare innovation, especially in the proactive management of chronic conditions. This...