Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
Release Date: November, 2018|Copyright: © 2019 |Pages: 818
DOI: 10.4018/978-1-5225-7766-9
ISBN13: 9781522577669|ISBN10: 1522577661|EISBN13: 9781522577676
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Description & Coverage
Description:

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback.

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Brand Communication
  • Business Education
  • Crowdsourcing
  • Customer Relationship Management
  • Customer Retention
  • Digital Marketing
  • E-Retail Adoption
  • Search Engine Optimization
  • Small and Medium Enterprises
  • Social Media Marketing
  • Tourism Management
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Editor/Author Biographies
Mehdi Khosrow-Pour, D.B.A., received his Doctorate in Business Administration from the Nova Southeastern University (Florida, USA). Dr. Khosrow-Pour taught undergraduate and graduate information system courses at the Pennsylvania State University – Harrisburg for almost 20 years. He is currently Executive Editor at IGI Global (www.igi-global.com). He also serves as Executive Director of the Information Resources Management Association (IRMA) (www.irma-international.org) and Executive Director of the World Forgotten Children’s Foundation (www.world-forgotten-children.org). He is the author/editor of more than 100 books in information technology management. He is also currently the Editor-in-Chief of the International Journal of Green Computing, International Journal of Library and Information Services, International Journal of E-Entrepreneurship and Innovation, and International Journal of Natural Computing Research, and is also the founding Editor-in-Chief of the Information Resources Management Journal, Journal of Electronic Commerce in Organizations, Journal of Cases on Information Technology, and the Journal of Information Technology Research, and has authored more than 50 articles published in various conference proceedings and scholarly journals.
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