Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

Giuseppe Pedeliento (University of Bergamo, Italy)
Release Date: February, 2018|Copyright: © 2018 |Pages: 308
DOI: 10.4018/978-1-5225-4984-0
ISBN13: 9781522549840|ISBN10: 1522549846|EISBN13: 9781522549857
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Description & Coverage
Description:

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers.

Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Attachment Theory
  • Brand Authenticity
  • Brand Evaluation
  • Corporate Values
  • Customer Satisfaction
  • Product Attachment
  • Product Involvement
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Editor Biographies
Giuseppe Pedeliento (PhD) is an Assistant Professor of Marketing and Management at the Department of Management, Economics and Quantitative Methods, University of Bergamo, Italy. He was a former Lecturer at the Aalto University School of Business (Helsinki), a Visiting Scholar at the University of Washington Bothell (Seattle, USA), and a Visiting Professor at the Johannes Kepler University (Linz, Austria). His research focuses on B2B and B2C marketing and branding, and consumer behavior. At the University of Bergamo, he teaches Marketing Advanced, International Marketing, Market Research, and Supply Chain Management. His articles appeared in Industrial Marketing Management, Journal of Business Ethics, Journal of Service Theory and Practice, Management Decision, Sage Business Cases, International Journal of Business and Management, and in other academic outlets. Since 2017, he has been a Series Editor for Marketing and Entrepreneurship for Sage Business Cases.
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