Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

Giuseppe Pedeliento (University of Bergamo, Italy)
Release Date: February, 2018|Copyright: © 2018 |Pages: 308
ISBN13: 9781522549840|ISBN10: 1522549846|EISBN13: 9781522549857|DOI: 10.4018/978-1-5225-4984-0

Description

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers.

Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Attachment Theory
  • Brand Authenticity
  • Brand Evaluation
  • Corporate Values
  • Customer Satisfaction
  • Product Attachment
  • Product Involvement

Table of Contents and List of Contributors

Search this Book:
Reset