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Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation

Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation

Stephen Burgess (Victoria University, Australia), Carmine Sellitto (Victoria University, Australia), and Stan Karanasios (Leeds University Business School, AIMTech Research Group, UK)
Release Date: February, 2009|Copyright: © 2009 |Pages: 352
DOI: 10.4018/978-1-60566-224-4
ISBN13: 9781605662244|ISBN10: 1605662240|EISBN13: 9781605662251
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Description & Coverage
Description:

Over the past several years, a great deal of research has been devoted to the use of information technology by small businesses. One technological tool now used to boost company success is Web presence enhancement in alignment with business strategy.

Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation is the first book to provide small businesses with a holistic approach to implementing their Web presence through identification of Web site content that matches their business strategy. A valuable read for small business owners as well as academicians and researchers, this book connects the various issues involved in the planning and execution of successful Web sites for small businesses.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Business strategy and planning
  • Evaluating Web presence success
  • Governance, business continuity, and security
  • Readiness for a Web presence
  • Readiness, business aims, and planning
  • Web presence hosting
  • Web presence implementation and evaluation
  • Web presence promotion
  • Web presence strategy and content
  • Web site design
Reviews & Statements

This book addresses the issues faced by small business practitioners in setting up and maintaining their web presence and is for those small businesses that have a 'physical' presence (even if it is at home) and are looking to supplement this with a web presence.

– Stephen Burgess, Victoria University, Australia

This book draws lessons from examples of deficiencies and best practices for strategic planning, content design, implementation, promotion, governance, and evaluation of their Web presence. They also present potentially useful new innovations and applications for this audience.

– Book News Inc. (June 2009)
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Editor/Author Biographies
Stephen Burgess is an Honorary Professor in the Institute for Sustainable Industries and Liveable Cities at Victoria University, Australia. His research interests include the use of ICTs in small businesses, the web presence of community-based organisations (especially local sporting clubs) and the use of user-generated content in tourism. He has received a number of competitive research grants in these areas. He has completed several studies related to website features in small businesses and how well websites function over time, including his PhD from Monash University, Australia. He has authored/ edited three books and special editions of journals in topics related to the use of ICTs in small business and been track chair at the international conferences in related areas.
Carmine Sellitto is a member of the School of Management and Information Systems at Victoria University in Melbourne, lecturing in the area of Management Information Systems, Internet technologies, and e-business. He gained his PhD from RMIT University where he was awarded the Business student prize for PhD innovation. Dr Sellitto has also published widely on topics associated with e-business, information management and technology, website analysis, tourism and IT, Internet-marketing, information quality and small business technology adoption. His articles have appeared in the Australasian Journal of Information Systems, Information Technology and Management, Journal of Information Technology and Tourism, International Journal of Retail & Distribution Management, Journal of Information Science and the Journal of the American Society for Information Science and Technology.
Stan Karanasios completed his PhD at the School of Information Systems at Victoria University, Australia in the area of small business and ICT adoption in developing countries. His research involved performing field research in Ecuador and Malaysia and developing recommendations for successful ICT adoption. He has also participated in a United Nations programme at the Palais Des Nations in Geneva in 2006 and published a number of journal articles. In addition to his PhD, Stan has worked for Monash University and RMIT University School of Business IT in the areas of e-government, rural development, small business innovation and capacity building. Recently, Stan joined the AIMTech Research Group at Leeds University in England as a Research Fellow and is working on a project that examines innovation in UK Police Forces and research surrounding future evolutions of wireless technologies in Europe. His interests include innovation in public and private organisations, ICTs and development, and the effective use of ICTs in small business.
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