Gender Considerations in Online Consumption Behavior and Internet Use

Gender Considerations in Online Consumption Behavior and Internet Use

Rebecca English (Queensland University of Technology, Australia) and Raechel Johns (University of Canberra, Australia)
Release Date: March, 2016|Copyright: © 2016 |Pages: 297
ISBN13: 9781522500100|ISBN10: 1522500103|EISBN13: 9781522500117|DOI: 10.4018/978-1-5225-0010-0


The use of social media and blogging websites has become more prevalent especially among young women; this trend suggests that gender has the potential to coincide with one’s actions and engagement online. Despite this notable trend, there is still a dearth of research on how women use the internet and how it affects their health, families, and interpersonal relationships.

Gender Considerations in Online Consumption Behavior and Internet Use considers the use of online technologies through the lens of gender. From blogs dedicated to motherhood and infertility, to the Movember men’s health movement, gender identity is expressed in a communitive way online. This book provides empirical evidence on gender-specific internet usage and the feminine online experience. It is a valuable resource for students, academicians, researchers, technology developers, and government officials.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Anti-Vaccination Sentiment
  • Brand Building Online
  • Female Identity
  • Gender Studies
  • Social Data Mining
  • Social Media and Gender
  • Women Bloggers

Reviews and Testimonials

Editors English and Johns present readers with a collection of academic and professional perspectives on the use of online technologies examined through the lens of gender. The selections that make up the main body of the text cover anti-vaccination sentiment, women bloggers, social media and gender, brand building online, social data mining, gender studies, female identity, and a variety of other related subjects.

– ProtoView Reviews

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Rebecca English is a Lecturer in Education at QUT. Her interests include education, family choices and the way that women make choices about their lives and the lives of their families.
Raechel Johns is an Associate Professor in Marketing and the Head of the School of Management. Her research interests relate to services marketing, including co-creation of value, transformative service and the way technology can be utilised to facilitate and sometimes negatively impact on relationships and customer value.