Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation

Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation

Aluwani Maiwashe-Tagwi (University of South Africa (UNISA), South Africa), Ailweli Solomon Mawela (University of South Africa (UNISA), South Africa) and Phineus Khazamula Chauke (University of South Africa (UNISA), South Africa)
Projected Release Date: October, 2022|Copyright: © 2023 |Pages: 315
DOI: 10.4018/978-1-6684-4780-2
ISBN13: 9781668447802|ISBN10: 1668447800|EISBN13: 9781668447826|ISBN13 Softcover: 9781668447819
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Description & Coverage
Description:

Over 70% of food production is in the hands of farmers; however, numerous studies have shown that smallholder farmers do not have access to markets. The reasons for this failure have been attributed to a lack of financial resources and infrastructure. To date, no one has questioned the role that graduates, academics, agricultural economists, and agricultural extension officials play in the plight of market access.

Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation discusses key aspects of the agricultural marketing context including the policy environment, the available local markets and how they operate, the conditions and requirements for international trade, the logistic system operations, and the technology developments in marketing. Covering topics such as produce, food production, and digital marketing, this reference work is ideal for farmers, government officials, policymakers, researchers, scholars, academicians, practitioners, educators, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Advertising
  • Agricultural Markets
  • Agriculture
  • Digital Marketing
  • Food Marketing
  • Food Production
  • International Markets
  • Organic Food Products
  • Produce
  • Retail Produce
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