Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

Lucia Aiello (Unviersitas Mercatorum, Italy)
Indexed In: SCOPUS View 2 More Indices
Release Date: January, 2014|Copyright: © 2014 |Pages: 486
DOI: 10.4018/978-1-4666-5007-7
ISBN13: 9781466650077|ISBN10: 1466650079|EISBN13: 9781466650084
Hardcover:
Available
$345.00
TOTAL SAVINGS: $345.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
(Multi-User License)
Available
$310.50
List Price: $345.00
10% Discount:-$34.50
TOTAL SAVINGS: $34.50
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
Hardcover +
E-Book:
(Multi-User License)
Available
$415.00
TOTAL SAVINGS: $415.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
OnDemand:
(Individual Chapters)
Available
$37.50
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Description & Coverage
Description:

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective.

The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Customer Relationship Management
  • Digital Resources
  • E-Relationship Marketing
  • Financial Management
  • Management of Cultural Products
  • Relationship Marketing
  • Value Creation
Reviews and Testimonials

Italian and UK researchers working in business, marketing, and communication present 19 chapters on the management of cultural heritage products and cultural organizations. They discuss cultural heritage management and its relationship to the environment and community; the ways a cultural product can impact economic growth and the start-up of new businesses; resource integration and value co-creation in cultural heritage management; and assessment of the cultural experience through the measurement of cross-cutting skills. They examine company sponsorship tools; the relationship between cultural institutions and companies; museum communication management; digital resources and approaches used by user-centered museums; innovation in organizations that manage cultural sites; the design of a user-oriented mobile app for museums; the role of information and communication technology and social reporting in the financial sustainability of archaeological heritage conservation and usability; the application of social media theory and luxury fashion brand theory in marketing communications; an organizational model based on Web 2.0 and the role of new technologies; disability marketing; the use of QR codes in communication with tourists; creative tourism and cultural heritage; and web-based tourism promotion.

– ProtoView Book Abstracts (formerly Book News, Inc.)
Table of Contents
Search this Book:
Reset
Editor Biographies
Lucia Aiello was born in Vico Equense, Italy, in 1980. She is a Researcher in Management and Organization at the University of Rome, Italy, Universitas Mercatorum. She is Professor to contract in Business Organization in University of Rome, Sapienza, Italy. She has been coach and Tutor at Faculty of Economy and Management, University of Rome Universitas Mercatorum, Italy. She has conducted training and coaching activities in ENI Spa, Italy. She holds a degree in Tourism Management from the University of Naples, Italy, Parthenope (2003), and a Ph.D. in Marketing and Communication from the University of Salerno, Italy (2010). Her main research interests are Accessibility for Cultural Business; Business Innovation for SMEs; and Human Resources Management. She is Editor for IGI Global; Journal JDTA, International Journal of Digital Content Technology and its Applications, http://www.aicit.org/jdcta/home/editorial.html; Journal ANC, Advances in Network and Communications, http://www.humanpub.org/anc/home/editorial.html. She has been Assistant to Conference Program Chairs, (2012-2014), Business Systems Laboratory International Symposium “SYSTEMS THINKING FOR A SUSTAINABLE ECONOMY. Advancements in Economic and Managerial Theory and Practice, Universitas Mercatorum, Rome, Italy - January 23-24, 2014. She has been published many times in international books, journals and conference proceedings.
Peer Review Process
The peer review process is the driving force behind all IGI Global books and journals. All IGI Global reviewers maintain the highest ethical standards and each manuscript undergoes a rigorous double-blind peer review process, which is backed by our full membership to the Committee on Publication Ethics (COPE). Learn More >
Ethics & Malpractice
IGI Global book and journal editors and authors are provided written guidelines and checklists that must be followed to maintain the high value that IGI Global places on the work it publishes. As a full member of the Committee on Publication Ethics (COPE), all editors, authors and reviewers must adhere to specific ethical and quality standards, which includes IGI Global’s full ethics and malpractice guidelines and editorial policies. These apply to all books, journals, chapters, and articles submitted and accepted for publication. To review our full policies, conflict of interest statement, and post-publication corrections, view IGI Global’s Full Ethics and Malpractice Statement.