Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet.

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

City branding
City Development
City global management
City marketing initiatives
Digital tourism marketing
Effective ICT infrastructure
Export promotion
Global communication and competitiveness
Industry marketing
Information Communication Technologies
Integrated marketing communication strategy
Internet Marketing
Mobile commerce techniques
Strategic technology planning
Techno-global economy
Tourism Web sites
Web site communication

Reviews & Statements

This book presents insights gained by leading professionals from the practice, research, academic, and consulting side in the field. This is why it should be useful to a variety of constituencies, who are interested in the interrelationships between information and communication technologies and city marketing strategies.

– Mila Gascó-Hernández, International Institute on Governance of Catalonia, Greece

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Editor/Author Biographies

Mila Gascó-Hernández holds a MBA and a PhD in public policy evaluation (Award Enric Prat de la Riba granted to the best PhD thesis on public management and administration, given by the Escola d’Administració Pública de Catalunya in Barcelona, Spain). She is co-founder of Estratic as well as an associate professor at both the Open University of Catalonia and the Pompeu Fabra University, both in Spain. For seven years, she was a senior analyst at the International Institute on Governance of Catalonia. She has a wide teaching experience (she worked as a full professor in the Rovira i Virgili University in Tarragona, Spain) as well as a broad researching experience. She has taken part in numerous national and international seminars, she has published both in Spanish and English and she has supervised some Ph. D thesis. She has collaborated with several institutions such as both the provincial and city government of Barcelona, the World Bank Development Gateway, the United Nations Development Program, the University of Hull in United Kingdom, the Mayor’s Office in Valencia (Venezuela) or the Governments of Brazil and Dominican Republic. Her main interests are related to public policies that allow the transition of a society to the so-called knowledge era (in particular she is interested in e-government and e-governance), to the use of ICTs for human development and to public policy evaluation.

Teresa Torres-Coronas has a PhD in Business Administration and the recipient of the first prize in the 2000 EADA Management Research Awards. Her research focuses on the application of ICT and on the labour insertion of people with intellectual disabilities. Her notable contributions to educational innovation are evident in her leadership of a project at the Universitat Rovira i Virgili, which garnered the 2016 Jaume Vicens Vives Award from the Autonomous Government of Catalonia. This award recognized the project’s innovative analysis, design, and learning processes, utilizing technology as a developmental tool for fostering transversal and professional competencies.Her commitment to inclusivity and skill development was further acknowledged in 2020 when she received the Jaume Vicens Vives Award for her project INSERLAB. This initiative is dedicated to assisting students with intellectual disabilities in acquiring the necessary skills to successfully integrate into the labor market.

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Editorial Advisory Board

Editorial Advisory Board

Mario Arias-Oliva, Universitat Rovira i Virgili, Spain

Juan G. Cegarra-Navarro, Universidad Politécnica de Cartagena, Spain

A. Andrea Licari, St. John’s University, USA

Jeffrey Roy, Dalhousie University, Canada

Miguel Yañez, Primero Estrategia, Spain

List of Reviewers

Adekunle Okunoye, Xavier University, USA

Alemayehu Molla, RMIT University, Australia

Ana Laura Rivoir, Universidad de la Republica de Uruguay, Uruguay

Anne-Marie Oostveen, Oxford Internet Institute, UK

Araceli Rodríguez Merayo, Universitat Rovira i Virgili, Spain

Arantxa Vidal Blasco, Universitat Rovira i Virgili, Spain

Bantu Morolong, University of Bostwana, Bostwana

Barbara Fillip, Knowledge for Development, USA

Carlos E. Jimenez, Information Systems Service, Department of Justice, Generalitat de Catalunya Estratic, Spain

Gashaw Kebede, Addis Ababa University, Ethiopia

Irena Ogranjensek, University of Ljubljana, Slovenia

Isabel Huerta, Universidad de las Americas-Puebla, Mexico

James Piecowye, Zayed University, UAE

Jean-Baptiste Harguindeguy, Institut d'Etudes Politiques de Bordeaux, France

Luis Felipe Luna Reyes, Universidad de las Americas-Puebla, Mexico

Manuel Acevedo, Independent consultant, Argentina

Marianna Sigala, University of Aegean, Greece

Mohinder Satija, G N D University, India

Paula M. D'Orsi, UrbanArqCity, Argentina

Penelope Markellou, University of Patras, Greece

Ranjini Raghavendra, Lancaster University, UK

Raul Zambrano, UNDP, USA

Rebecca Lekoko, University of Bostwana, Bostwana

Susheel Chhabra, Lal Bahadur Shastri Institute of Management, India

Udo Averwege, Thekwini Municipality, South Africa

Xiudian Dai, University of Hull, UK