Organizations and Social Networking: Utilizing Social Media to Engage Consumers

Organizations and Social Networking: Utilizing Social Media to Engage Consumers

Eldon Y. Li (National Chengchi University, Taiwan & California Polytechnic State University, USA), Stanley Loh (Lutheran University of Brasil (ULBRA), Brazil & Technology Faculty Senac Pelotas, Brazil), Cain Evans (University of Central England in Birmingham, UK) and Fabiana Lorenzi (Lutheran University of Brasil (ULBRA), Brazil)
Indexed In: PsycINFO®, SCOPUS
Release Date: May, 2013|Copyright: © 2013 |Pages: 445
ISBN13: 9781466640269|ISBN10: 146664026X|EISBN13: 9781466640276|DOI: 10.4018/978-1-4666-4026-9


The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships.

Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Business Blogs
  • Consumer Generated Media
  • Media Technologies
  • Motivations for Social Media Use
  • Psychology of Social Media
  • Social CRM
  • Social Marketing
  • User Behaviors
  • Virtual Business Communities
  • Web 2.0 Applications

Reviews and Testimonials

This book aims at building communities, fostering new ways of collaborating, and guiding these efforts to use Social Media to expand Organizational Capabilities and indulge customers in the organization. The ethnographical insights used for social networking are exemplary. [...] The authors have done a marvelous academic job in finding measures of accessing risky community collaboration and measurable business value in changing and highly collaborative organizations.

– Dr. Shailja Dixit, Amity University, Lucknow, India

Table of Contents and List of Contributors

Search this Book:

Author(s)/Editor(s) Biography

Eldon Y. Li is the University Chair Professor of Management Information Systems at National Chengchi University in Taiwan. He is also professor emeritus of MIS in the College of Business at California Polytechnic State University, USA. In the past, he was a professor and Dean of the College of Informatics at Yuan Ze University in Taiwan, a professor and coordinator of the MIS Program at California Polytechnic, as well as a professor and Founding Director of the Graduate Institute of Information Management at National Chung Cheng University in Chia-Yi, Taiwan. He holds a PhD (1982) from Texas Tech University and is the editor-in-chief of several international journals. His current research interests include service science, entrepreneurship and technology management, electronic business, research methods, and information systems management.
Stanley Loh is a professor at the Lutheran University of Brazil and in the SENAC Faculty of Technology. He has a PhD in Computer Science (2001), a Master’s degree in Computer Science (1991) and a Bachelor’s degree in Computer Science (1988). He also works as consultant in IT companies (Invenio, InText Mining, and ADS Digital). His interests include recommendation systems, text mining, Web search, business intelligence, competitive intelligence, and knowledge management.
Cain Evans is the Academic and Research Leader for Computer Science and Information Systems. He completed a Computer Science degree at Bristol University, UK, focusing on client/server systems and Internet technologies. After graduating he worked at EDS in various roles, including Systems Development and IT Project Management. He has lived and travelled widely in the Far East, teaching MIS and IT at undergraduate and postgraduate levels. He returned to the UK to read for a PhD at Birmingham University. His current research interests are service engineering, electronic business, intelligent systems, e-health informatics and decision support systems. He has published in a number of journals, books, and conferences, and is a reviewer for a number of journals and conferences in computer science and e-commerce.
Fabiana Lorenzi has a PhD in Computer Science from the Federal University of Rio Grande do Sul (UFRGS), Brazil, and is a professor at the Lutheran University of Brazil. She works as a consultant at Invenio Softare Inteligente and her interests include recommendation systems, case-based reasoning, and multi-agent systems.