International contributors in business administration, tourism management, technology education, and management studies present theoretical frameworks and the latest empirical research findings on strategic marketing in unstable economic conditions. Chapters are in sections on relationship marketing, marketing strategy, and e-marketing. Some specific topics examined include trust deficit in the public sector, green buying behavior in Mumbai, the impact of marketing strategy in small family businesses, the role of brand management in emerging markets, e-marketing trends in India, and tourism promotion through the web. The book is for professionals and researchers working in information and knowledge management in various disciplines such as library, information science, management, education, and sociology.
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