Strengthening SME Performance Through Social Media Adoption and Usage

Strengthening SME Performance Through Social Media Adoption and Usage

Sikandar Ali Qalati (School of Finance and Economics, Jiangsu University, China), Dragana Ostic (School of Finance and Economics, Jiangsu University, China), and Rohit Bansal (Vaish College of Engineering, Rohtak, India)
Release Date: March, 2023|Copyright: © 2023 |Pages: 291
DOI: 10.4018/978-1-6684-5770-2
ISBN13: 9781668457702|ISBN10: 1668457709|EISBN13: 9781668457719|ISBN13 Softcover: 9781668457740
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Description & Coverage
Description:

Small and medium-sized enterprises (SMEs) are recognized as the backbone of today’s world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel’s revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance.

Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Brand Development
  • Brand Equity
  • Corporate Social Responsibility
  • Cultural Industry
  • E-Commerce
  • Intellectual Property Rights
  • Marketing Frameworks
  • Profitability
  • Real-Time Marketing
  • SME Performance
  • Social Marketing
  • Social Media Adoption
  • Social Media Engagement
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Editor/Author Biographies
Sikandar Ali Aqlati is an Assistant Professor with excellent educational credentials and hands-on experience in activities/event management, education, and research field. Skilled at performing quality control and managing several projects, while meeting deadlines under pressure. Creates, develops, and fine-tunes various experimental study designs. Demonstrates excellent problem-solving skills with a keen eye for details; collaborate with faculty and students across different departments to conduct interdisciplinary research. Superb facilitator thrives in making maximum use of managerial, interpersonal, communication, presentation, and persuasive abilities, to conduct training programs and organize high-end professional courses.
Dragana Ostic is an assistant professor at Jiangsu University, China. Her areas of interest include digital marketing, e-commerce, and academic collaboration.
Rohit Bansal is working as an Associate Professor in the Department of Management Studies in Vaish College of Engineering, Rohtak, India. He has authored & edited 19 books with renowned national & international publishers. In addition to, he has published 130 research papers and chapters in journals of repute including Scopusindexed as well as edited books. He has also presented papersin 50 conferences and seminars. His area of interest includes organizational behaviour, marketing management, human resource management, social media marketing and service marketing. He is on the editorial advisory board as a member in 110 national and international peer reviewed journals. He served as a member of advisory committee inmany international conferences.He has acted assession chairinmany international conferences. He has been awarded many times for contribution to academics and research.
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