Trends and Innovations in Marketing Information Systems

Trends and Innovations in Marketing Information Systems

Theodosios Tsiakis (Alexander Technological Educational Institute of Thessaloniki, Greece)
Indexed In: SCOPUS
Release Date: October, 2015|Copyright: © 2015 |Pages: 454
DOI: 10.4018/978-1-4666-8459-1
ISBN13: 9781466684591|ISBN10: 1466684593|EISBN13: 9781466684607
Prices are adjusted by 20% current discount
E-Book:
Available
$172.00
List Price: $215.00
20% Discount:-$43.00
TOTAL SAVINGS: $43.00
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Available through Copyright Clearance Center (CCC)
E-Book:
Available
$172.00
List Price: $215.00
20% Discount:-$43.00
TOTAL SAVINGS: $43.00
Benefits
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Receive a 10% Discount on eBooks
  • Available through Copyright Clearance Center (CCC)
Hardcover:
Available
$180.00
List Price: $225.00
20% Discount:-$45.00
TOTAL SAVINGS: $45.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Available through Copyright Clearance Center (CCC)
Hardcover:
Available
$180.00
List Price: $225.00
20% Discount:-$45.00
TOTAL SAVINGS: $45.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Available through Copyright Clearance Center (CCC)
Hardcover +
E-Book:
Available
$216.00
List Price: $270.00
20% Discount:-$54.00
TOTAL SAVINGS: $54.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Available through Copyright Clearance Center (CCC)
Hardcover +
E-Book:
Available
$216.00
List Price: $270.00
20% Discount:-$54.00
TOTAL SAVINGS: $54.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Available through Copyright Clearance Center (CCC)
Article Processing Charge:
Available
$560.00
List Price: $700.00
20% Discount:-$140.00
TOTAL SAVINGS: $140.00
Benefits
  • Available through Copyright Clearance Center (CCC)
OnDemand:
(Individual Chapters)
Available
$37.50
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Recommend to Your Institution's Librarian
Librarians rely on expert recommendations to expand research access, supporting innovation and knowledge growth in your field.
Description & Coverage
Description:

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning.

Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence
  • Brand Communication Tools
  • Business Management
  • Buyer-Supplier Relationships
  • Corporate Social Responsibility
  • Social Networking
  • Web 2.0 Technologies
Reviews & Statements

Tsiakis collects eighteen contributions from a group of academics and experts in the field of marketing regarding current trends and innovations in information technology systems marketing. The text is organized in three parts and covers artificial intelligence, brand communication tools, web 2.0 technologies, social networking, corporate social responsibility, business management, buyer-supplier relationships, the strategic use of IT/IS and technologies for marketing, and a wide variety of other related subjects.

– ProtoView Reviews
Download OnDemand Chapters Banner
Table of Contents
Search this Book:
Reset
Editor/Author Biographies
Theodosios Tsiakis is a Lecturer of Management of Information Systems with the Dept. of Marketing of the Alexandrian Technological Educational Institute of Thessaloniki. He holds a PhD in Information Security Economics from the Univ. of Macedonia, Greece. His research interests include information security economics, risk, trust and human factors. He has published several articles in the above area, as well as in the broader area of Management of Information Systems.
Abstracting & Indexing
Archiving
All IGI Global Scientific Publishing content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global Scientific Publishing published content is available in the IGI Global Scientific Publishing InfoSci® platform.