Bernhardt, who works in information technology, examines the role and presence of women in the field, the reasons for their dearth, and a new model for the social era. She discusses pioneering women and their contributions; the global impacts of the new social era and a model that embraces social media and social, cultural, and individual contexts; the relative and perceived value of traditional intervention programs aimed at increasing recruitment and retention of women in the field; interventions in Europe, the US, and the US; and popular theories about women in the field, such as the leaky pipeline model, critical mass theory, the life course approach, structuration and dualism theory, and gender modeling, and their relevance in the new social era.
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