Agriculture, Mass Media, and the Economic Development of India

Agriculture, Mass Media, and the Economic Development of India

Subir Sinha (Dum Dum Motijheel College, India)
DOI: 10.4018/978-1-7998-9557-2.ch002
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Abstract

In India, the enormous contribution of mass media in the agricultural sector helps to develop agriculture as well as the socio-economic structure of the nation. The chapter discusses the contribution of mass media in agricultural sector of India and how it supports the socio-economic development of the nation. Agriculture and economy are two essential factors of modern society. Agriculture helps in the development of economy whereas mass media gives a pace. Mass media is attracting the attention of the farmer, giving them information related to agronomy and creating needs and demands of agriculture through marketing techniques, which ultimately enhance the productivity and economy of the nation. Mass media is ultimately helping the overall sustainable developmental process of the agricultural sector of the nation.
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Objectives Of The Research

Indian agriculture and its allied sectors are highly essential for the growth and development of India. It shows a steady rapid growth since the arrival of mass media in the post-independence era and strengthens the sustainable economic development of the nation. The immensity and the essentiality of the agriculture and its allied sectors along with the involvement of mass media make it significant and turn it as a vital subject of research. The recent development after the involvement of mass media make it essential to find out various impacts of mass media on the Indian agriculture and its allied sectors. However, the article entitled ‘Agriculture, Mass Media and the Economic Development of India’ shows a wide scope of research and was conducted to find out the correct explanation while focusing the following objectives:

  • Significance of Indian agriculture and its allied sectors in the era of mass media.

  • How agriculture is helping to enhance the economic development of India.

  • How mass media are helping to promote the field of agriculture.

  • How Indian government and several Indian institutions are using mass media to enhance the growth of the Indian agriculture.

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Methodologies Of The Research

The article entitled ‘Agriculture, Mass Media and the Economic Development of India’ is based on a thorough analysis of various contents and documents related to agriculture, its allied sectors and the involvement of mass media in the field of Indian agricultural system. It analyses several articles and chapter published in journals and book, along with several statements and contents published and projected in various websites and web portals of Government of India, various educational institutes, agricultural organisations and international agencies. The article also reflects several case studies of agricultural projects that run across the India or the Indian states for the welfare of the farmers as well as for the development of Indian agriculture.

Key Terms in this Chapter

Information: Facts, data, or the message.

Agronomy: A branch of agricultural science that deals with soil management and crop production.

Marketing: The activities of a company, industries or of any individual public which promotes the buying and selling process.

Economic Development: Growth in economic infrastructure or the development of economy.

Agriculture: Is an art or technique of cultivating soil, growing crops, and raising livestock.

Mass Media: The media which helps to disseminate information, data, idea, belief, etc., among the masses.

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