What is Marketing

An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

During the first thirty years of the last century, the success was achieved by the companies that offer the lowest price. The products were generally not distinguished and the ability to produce the lowest price was the secret to success. However in the 1930 the demand for consumer goods was walking to the saturation and as such the customers/consumers have begun to be more demanding than just the basic performance. According to Igor Ansoff (1978) in the early years of the Decade of 1930, General Motors has triggered a shift of production to the mentality of the market. This change symbolized the displacement of standardized products for differentiated. In contrast to the “guideline for the production” the new secret of success began to move to the “marketing orientation”. Promotion, advertising, sale and other ways of influencing the consumer became primary concerns of managers. The shift toward marketing orientation meant an offset of an introverted perspective and turned into her to an extroverted and open perspective. Also, it meant a change in the mentality of the production managers for managers with marketing mentality, which led to a struggle for power and the need to acquire new skills to find new solutions to problems, modifications of structures and systems and the acceptance of new levels of uncertainty about the future. It was only after the Second World War that many industrial enterprises were driven by new technologies, primarily toward a belated marketing orientation and then towards the post-industrial era more turbulence. At this point the total marketing concept which established a balance between conflicting demands of marketing and production. The literature review takes us from the School of Scientific Management of Taylor in the first decades of the last century, until the evolution of the concept of marketing today whose focus centers on customer marketing and positioning of the company. The Delta model Hax (2001) AU151: The in-text citation "Hax (2001)" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. characterizes the evolution of organizations with more product-centric focus, through a more recent step of customer orientation and the market, to arrive at new forms of relationship with customers, competitors, in order to ensure a sustainable, competitive positioning in the context of globalization.

Set of managerial disciplines applied to add value to a service or product.

Activity involved in transfer of goods from producer to consumer or in the exchange of services.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

The activities of a company, industries or of any individual public which promotes the buying and selling process.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Is the performance of business activities of directing the flow of products and services from producer to consumer.

Set of techniques and studies that aim to improve the marketing of a product. “Marketing studies are essential for the commercial launch of a product”

Marketing implies all the actions and operations executed by company to promote and sell goods and services to consumers.

Management disciplines for knowing the market, for doing strategies to entry in it, for mixing tools like communication, placement, pricing, packaging.

It is a set of processes that allows the creation and communication of the company's services in order to satisfy the needs of a target audience and is known as marketing.

Science and art of managing value related activities.

A process of conception, creating, communicating, distributing and exchanging the values, products, services, or ideas.

The management process through which goods and services move from concept to the customer.

The action or business of promoting and selling products or services, including market research and advertising.

The strategic functions involve in identifying and appealing to particular groups of consumers, often including activities such as advertising, branding, pricing, and sales.

The cumulus of concepts and strategies employed in order to convince customers to invest in a certain product.

Understands the target customer to ensure product/service alignment with customer requirements.

It consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas” ( Dibb & Simkin, 2013 , p. 11)

Marketing’s primary focus is to identify and satisfy customers in a way that helps build a solid and, hopefully, sustained relationship that encourages customers to continue doing business with the marketer.

An integrated organizational discipline oriented to aggregate value for product and services, considering customers wishes and needs.

Techniques or studies that have the objective of improve the commercialisation of a product.

Techniques used to encourage consumers to make purchases.

It covers all of the processes, available from the purpose of a commodity in the phase of production to the profit target in the consumption phase.

these are activities directed out of the company, which result in an increase in the number of products or services sold to the customer segment).

It stands for identification of the needs of customer and satisfying them with different means.

Science that studies, in the different environmental contexts of markets, how transactional relationships are created, maintained or developed, internally and externally, through which the stakeholders seek to satisfy their needs and desires.

The social and managerial processes by which individuals or companies obtain what they need or want through creating, offering, and exchanging products with each other.

An activity, a group of organizations, and a system of procedures for developing, disseminating, delivering, and exchanging products and services that are valuable to clients, partners, and society as a whole.

Process by which companies create value for customers and build strong relationships with them in order to obtain value from them in return.

The strategic functions involve in identifying and appealing to the particular groups of consumers, often including activities such as advertising, branding, pricing, and sales.

The process of promoting a business or services through various mediums such as billboards, social media, or door-to-door sales.

Marketing is the set of activities, strategies, and processes used by businesses and organizations to promote, sell, and distribute products or services to customers. It encompasses advertising, branding, market research, and various promotional activities (OpenAI, 2023 AU28: The in-text citation "OpenAI, 2023" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. ).

This is a managerial action of promoting the selling and buying of goods and services produced by the company or a firm. In this context is a managerial activity of selling services produced by the universities to the community.

The set of means available to an organization to sell its products, services, ideas to its consumers in a profitable way.

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA, 2017).

The process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It encompasses a wide range of activities aimed at: understanding customer needs and wants, developing and promoting products and services, building relationships with customers, distributing products and services and analysing and measuring results: Tracking marketing campaigns, monitoring customer behaviour, and utilizing analytics tools helps marketers understand what's working and what needs improvement.

The social and managerial processes by which individuals or companies obtain what they need or want through creating, offering, and exchanging the products with each other.

Business strategy that aims to optimize profits by adapting the production and offer of goods or services to the needs and preferences of consumers, using different parameters such as market research, design, advertising campaigns, and after-sales services.

Activity of detecting users’ needs and desires that are not being properly met and devise a product or service to satisfy those needs, wants and desires with a profit.

Is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

It is the set of techniques and methods applied to the study of market needs. The word derived from the English term market, which means market, that is, the study of the causes, objectives and results produced through the different ways in which companies deal with the market. Marketing studies the causes and mechanisms that govern the exchange relationships carried out within four main axes: price, distribution, communication and product.

The action of promoting and selling products or services. The library services should be marketed to ensure that value of money is achieved.

Over the course of its history, and as part of the cultural values of exchange norms, definitions of marketing have undergone change. A thoughtful definition by Grönroos (2006) captures its relational dimension: “Marketing is a customer focus that permeates organizational functions and processes and is geared towards making promises through value proposition, enabling the fulfilment of individual expectations created by such promises and fulfilling such expectations through support to customers’ value-generating processes, thereby supporting value creation in the firm’s as well as its customers’ and other stakeholders’ processes” (p. 407).

The strategic functions involve in identifying and appealing to the particular groups of consumers, often including activities, such as advertising, branding, pricing, and sales.

The business actions relating to promoting and selling products or services, including marketing research and advertising.

The planning and implementation process of developing, pricing, promoting, and distributing goods, services, and ideas to carry out exchanges that can achieve personal and organizational objectives.

Overall activities that involve creating value for consumers and society in the process of delivering products and services to consumers.

A planning, coordination, and control of all corporate activities for the potential markets.

The conduct of market research and advertising to publicize a business as well as goods and services.

The management activity tasked with identifying and fulfilling customer needs at a profit.

Advertising and market research are both part of the process of promoting and selling goods and services.

The business functional area responsible for promotion and advertising and maintaining the outward brand characteristics for the business or franchise. This will involve brand management and development activities and a marketing plan that accounts for sponsorship and positive exposure over time and in the face of competition.

The social and managerial processes by which individuals or companies obtain what they need or want through creating, offering, and exchanging products with each other.

It is an area that includes a process for identifying consumers and for creation and (co) creation that includes communication and distribution of a product or service for the best user, client, or consumer experience. It is part of business management as a science and as creation of values for the consumer market by offering services, experiences, or products to the brand's audience. It is an area that provide the energy to the brand's profits.

Marketing is the activity, set of institutions, and processes involved in developing, communicating, delivering, and exchanging offerings that are valuable to customers, clients, partners, and society at large.

A social and economic process through which individuals and groups meet their needs and desires by creating and exchanging products and services among themselves. Nowadays, is one of the Marketing action lines more attractive, complex and key success factor in current competitive dynamics.

The practice of advertising goods, services, or firms to potential customers.

Marketing refers to the activities of promoting and selling products or services, including market research and advertising.

An organizational activity and a management philosophy focusing on satisfying customers’ needs and building profitable customer relationships by creating value for customers.

Refers to the holistic process of product orientation, promotion, pricing, delivery channels, skills-set and atmospherics that would ensure the ultimate exchange of value and use of e-resources over time.

Marketing is the activity, set of institutions, and processes involved in developing, communicating, delivering, and exchanging offerings that are valuable to customers, clients, partners, and society at large.

The process of appealing to consumers with a specific product or service.

The promoting and selling of products or services.

The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 Ps of marketing: (1) identification, selection, and development of a product; (2) determination of its price; (3) selection of a distribution channel to reach the customer's place; and (4) development and implementation of a promotional strategy.

An integrated organizational discipline oriented to aggregate value for product and services, considering customers wishes and needs.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA, 2017) ( https://www.ama.org/the-definition-of-marketing-what-is-marketing/ )

An integrated organizational discipline oriented to aggregate value for product and services, considering customers wishes and needs.

It is the set of techniques and methods applied to the study of market needs. The word derived from the English term market, which means market, that is, the study of the causes, objectives and results produced through the different ways in which companies deal with the market. Marketing studies the causes and mechanisms that govern the exchange relationships carried out within four main axes: price, distribution, communication and product.

Techniques or studies that have the objective of improve the commercialisation of a product.