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What is Advertisement

Chapter 5

Handbook of Research on New Media Applications in Public Relations and Advertising

It is a communication system between buyers and sellers.

Published in Chapter:

Advertisement Practices in Bangladesh: Agency Perspectives

S. S. M. Sadrul Huda (East West University, Bangladesh), Afsana Akhtar (BRAC University, Bangladesh), Md. Humayun Kabir (East West University, Bangladesh), and Omar Faruq (East West University, Bangladesh)

Source Title: Handbook of Research on New Media Applications in Public Relations and Advertising

DOI: 10.4018/978-1-7998-3201-0.ch005

Abstract

Advertisements are constantly losing their appeal as people question their credibility. Advertising agencies are pushing the boundaries to increase their ad reach, but they seem to forget about this. This chapter focuses on the factors that might be the reason for the failure of the current advertisement industry in Bangladesh. This chapter is based on secondary research and field surveys. Secondary research was done based on several renowned research papers, journals, newspaper articles, and so forth. The field survey was conducted specifically focusing on the advertisement experts, executives of 300 advertising agencies in Bangladesh. Almost all of the respondents agree that ads are transforming rapidly. They also agree with the fact that these ads are becoming really interesting to watch. At the same time, respondents think that ads are somehow negatively affecting the cultural and social issues of Bangladesh. They have also marked down some ethical issues of the current advertising trend of Bangladesh.