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What is Franchisee Life Cycle

Chapter 495

Encyclopedia of Information Science and Technology, Third Edition

The stages a franchisee goes through in the franchise system: Courting, “We,” “Me,” Rebel, Renewal.

Published in Chapter:

Business Analytics in Franchising

Ye-Sho Chen (Louisiana State University, USA), Baozhou Lu (China University of Petroleum, China), and Qingfeng Zeng (Shanghai University of Finance and Economics, China)

Source Title: Encyclopedia of Information Science and Technology, Third Edition

DOI: 10.4018/978-1-4666-5888-2.ch495

Full Text Chapter Download: US $37.50 Add to Cart

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Chapter 317