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What is Consumer Culture

Chapter 5
Multidisciplinary Perspectives on Media Fandom
Consumer culture can be broadly defined as social status, values and activities and are centered on the consumption of goods and services. In other words, much of what a person does, what they value, and how they are defined in consumer culture has to do with their spending. From an economic perspective, popular culture is viewed as a set of capitalist production processes driven by the motive of profit and selling to consumers.
Published in Chapter:
The New Hip-Hop Generation of China
Yehan Wang (University of York, UK)
Copyright: © 2020 |Pages: 17
DOI: 10.4018/978-1-7998-3323-9.ch005
Abstract
In 2017, an online reality show single-handedly ignited China's passion for hip hop, garnering more than 2.5 billion views and ensuring stardom for its contestants. Prior to this, Chinese hip-hop culture was only an “underground culture”; a small number of people sang in subway stations, not in mainstream media or culture. Based on research into the concept of “post-subculture” and the Birmingham school's theory of youth subcultures, this research takes the TV music show The Rap of China as an exemplary case study and explores how media companies make use of power emerging from fandom to “break the rules” of the traditions of mainstream culture in China. Through online observations of hip-hop songs and artists as well as interviews of hip-hop fans, this research explores the identities constructed in the age of consumerism and how new hip-hop generation fans perceive hip-hop culture.
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Chapter 44
Social Identity Seeking and Sharing as a Creative Activity of Art Consumers
Is a form of material culture facilitated by the market. Social science is interested in research of sets of relationships between the consumer and the material object or services purchased.
Published in Chapter: Social Identity Seeking and Sharing as a Creative Activity of Art Consumers; From: Handbook of Research on Advanced Research Methodologies for a Digital Society
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Chapter 12
Turkey's Experience of Modern Consumer Culture
A form of culture which indicates to the emphasis on consumption.
Published in Chapter: Turkey's Experience of Modern Consumer Culture; From: Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
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Chapter 28
Advertisement as Part of Entertainment Culture and its Effects on City Culture
A culture in which the buying and selling of goods and services is the most important social and economic activity.
Published in Chapter: Advertisement as Part of Entertainment Culture and its Effects on City Culture; From: Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
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Chapter 4
Mimetic Desire as Illustrated in The Joneses
A culture characterized by a focus on the marketplace as the central societal institution.
Published in Chapter: Mimetic Desire as Illustrated in The Joneses; From: Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
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Chapter 4
Big Brothers Are Seducing You: Consumerism, Surveillance, and the Agency of Consumers
A culture where people define their identities and the identities of others based on what they and others consume, their values stimulate consumption, and their world is centered on the consumption of goods and services.
Published in Chapter: Big Brothers Are Seducing You: Consumerism, Surveillance, and the Agency of Consumers; From: Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
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Chapter 4
Consumer Reactions and Brand Strategies in Wartime
is where people build their identities and values as a result of what they are purchasing and consuming.
Published in Chapter: Consumer Reactions and Brand Strategies in Wartime; From: Handbook of Research on War Policies, Strategies, and Cyber Wars
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Chapter 13
A Film Analysis Related to Globalization and Capitalist Consumer Culture and Its Reflections on Advertising Industry
Consumer culture is a form of social activity that brings economy and culture together. Consumer culture aims to create a collective meaning to the consumer’s environment and to guide their experiences and to produce images, texts, and objects.
Published in Chapter: A Film Analysis Related to Globalization and Capitalist Consumer Culture and Its Reflections on Advertising Industry; From: Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
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Chapter 13
The Role of Digital Advertising in Shaping Ideals and Consumption Choices in the Digital Era: Effectiveness of Digital Advertisements
A consumer culture signifies a social arrangement in which markets mediate a relationship among the ways of life, lived culture, social resources, and the symbolic or material resources. Thus, a consumer culture is jointly saclike constructed culture (of overlapping, flued, distributed and collective meanings of values, norms, even conflicting practices, identities,) based on the markets, commercially produced images, texts, and objects.
Published in Chapter: The Role of Digital Advertising in Shaping Ideals and Consumption Choices in the Digital Era: Effectiveness of Digital Advertisements; From: Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
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Chapter 3
Neoliberalism, Self-Identity, and Consumer Culture in the UAE
A culture organized around the consumption of goods and leisure. The items consumed are non-necessary but they represent important symbols related to the formation of self-identity.
Published in Chapter: Neoliberalism, Self-Identity, and Consumer Culture in the UAE; From: Examining the Relationship Between Economics and Philosophy
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