Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Themed Environment

Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
It is to create a holistic design in the hope of tempting and entertaining customers based on a particular space for differentiation.
Published in Chapter:
Eatertainment: The New Era in Lateral Thinking – Issues and Competing Trends in Retailing
D. Zeynep Bayazıt Şahinoğlu (İstanbul Commerce University, Turkey) and Figen Yıldırım (İstanbul Commerce University, Turkey)
DOI: 10.4018/978-1-4666-6190-5.ch019
Lateral thinking is a latent power that requires only a change in mental attitude and is mostly described as a type of thinking that is unconventional. The nature of lateral thinking inspires marketers, mostly retailers, to use lateral techniques in order to find innovative marketing offerings, especially in the area of recreation of consumers' leisure times. Eatertainment, one of the lateral retail offerings, is the most popular idea in the Turkish Entertainment Sector. Eatertainment, which covers dining and entertaining needs at the same time with the same cost to the customer, fits consumers' desires for maximizing their utilities. The purpose of this chapter is to understand the eatertainment business and view previous innovative offerings to visualize the future strategies due to consumer trends. An in-depth interview is conducted with one of the important eatertainment retailers, which is supported by a situational analysis of the Turkish Eatertainment Sector.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR