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What is Entertainment Industry

Chapter 21

Handbook of Research on the Impact of Culture and Society on the Entertainment Industry

Industry that includes leisure and entertainment activities.

Published in Chapter:

Contemporary Art Museums' Marketing Strategies: The Case of the Istanbul Modern Art Museum

Zeynep Guney Celebi (Galatasaray University, Turkey)

Source Title: Handbook of Research on the Impact of Culture and Society on the Entertainment Industry

DOI: 10.4018/978-1-4666-6190-5.ch021

Abstract

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.