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What is Museography

Handbook of Research on Examining Cultural Policies Through Digital Communication
The study of the museum exhibit design area.
Published in Chapter:
Museum Digital Innovation: The Role of Digital Communication Strategies in Torino Museums
Paola De Bernardi (University of Turin, Italy) and Monica Gilli (University of Turin, Italy)
DOI: 10.4018/978-1-5225-6998-5.ch008
The purpose of this chapter is to determine the role of digital communication strategies in Torino digitally active museums. It describes strengths and weakness of museum digital communication practices, giving evidence on the awareness that museum managers have on the power of technology, data and automation to drive innovative digital communications. While some conceptual studies have highlighted the impact that digital technologies have on museums, empirical evidence on communication strategies, according to museum managers, is still missing. This research aims to fill this gap. The results show that digital communication is weakly linked to strategic dimension in the Torino museums, since it is conceived as a short-term operative tool, and it is not yet managed as a key resource to engage in dialogue with their publics. Results could provide new insight to directors and museum managers involved from the transformative and often disruptive power of digitization with the various spill-over effects on their business models.
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More Results
Evaluating the Use of Virtual Reality and Multimedia Applications for Presenting the Past
The methods and techniques related to the practical function of museums. It often refers to the way objects are displayed in exhibitions.
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The MuseBot Project: Robotics, Informatic, and Economics Strategies for Museums
Discipline which, together with museology, deals with museums. Museography is taken to mean the discipline that deals with the museum in terms of architectural structure, layout of the collections, display and technical solutions, and spaces.
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Heritage Education and Citizen Education in Chile
Set of techniques and practices related to the operation of a museum.
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