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What is Museology

Handbook of Research on Examining Cultural Policies Through Digital Communication
The study of the history of the museum institution and of its changing role in the society during centuries.
Published in Chapter:
Museum Digital Innovation: The Role of Digital Communication Strategies in Torino Museums
Paola De Bernardi (University of Turin, Italy) and Monica Gilli (University of Turin, Italy)
DOI: 10.4018/978-1-5225-6998-5.ch008
The purpose of this chapter is to determine the role of digital communication strategies in Torino digitally active museums. It describes strengths and weakness of museum digital communication practices, giving evidence on the awareness that museum managers have on the power of technology, data and automation to drive innovative digital communications. While some conceptual studies have highlighted the impact that digital technologies have on museums, empirical evidence on communication strategies, according to museum managers, is still missing. This research aims to fill this gap. The results show that digital communication is weakly linked to strategic dimension in the Torino museums, since it is conceived as a short-term operative tool, and it is not yet managed as a key resource to engage in dialogue with their publics. Results could provide new insight to directors and museum managers involved from the transformative and often disruptive power of digitization with the various spill-over effects on their business models.
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More Results
Evaluating the Use of Virtual Reality and Multimedia Applications for Presenting the Past
The discipline which studies and reflects about the museum, its historical evolution, its role in society and the activities linked to it, such as management, conservation, research and communication.
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The Science of Archaeology in Secondary Education as a Gateway for Cultural Approach Amongst EU Students: The Case Study of Archeon in Alphen aan de Rijn in the Netherlands as a Role Model
Is the study of museums. It explores the history of museums and their role in society, as well as the activities they engage in, including curating, preservations, public programming, and education.
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Heritage Education and Citizen Education in Chile
Study of the role, organization, classification and relationship of museums with other institutions.
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The MuseBot Project: Robotics, Informatic, and Economics Strategies for Museums
The study of the museum in its essential functions: conservation, scientific and education. Museology deals with the history of museum, conservation aspects and aspects related to heritage.
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