Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Press Enterprises

Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
It is a financial and social organization which has an effective role in producing news and information and creating and shaping public opinion.
Published in Chapter:
The Understanding of Entertainment in Press Enterprises in Turkey
Cuneyt Binatli (İstanbul Commerce University, Turkey) and Gozde Sunal (İstanbul Commerce University, Turkey)
DOI: 10.4018/978-1-4666-6190-5.ch007
Marketing techniques have been developed in print media for more than a century in order to increase demand for newspapers and magazines. Readers' choices are determined to be impacted by the promotional practices that have become a crucial financing source for newspapers in the free market economy and the related competitive advantages existing in our country. As an effective promotion method used by companies at press organizations to introduce themselves to their potential customers or to increase their sales, promotional materials were distributed in the past for any entertainment and sales-boosting purposes, without considering their pedagogical effect or the potential harm to the children. It was later agreed that such materials should mainly include educational aspects, as decided by the government. Therefore, the main purpose of this chapter is to describe the recreational promotion products as well as a basic background on the reasons for distributing such products.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR