What is Public Relations

1.

Public Relations (PR) recognises, builds and maintains reciprocally beneficial relationships between the organisation and various relevant stakeholders. PR is communication through which the organisation promotes itself as a whole, enabling adjusting, modifying or maintaining the business environment for the purpose of attaining corporate goals. Learn more in: Bridging Cultural Dimensions and Corporate Social Responsibility Communication

2.

a field focuses on maintaining reputation for businesses, non-profit organizations or high-profile people through a planned process communication. Learn more in: Public Relation Practitioners, Independency, and Teamwork in the UAE Organizations

3.

The set of information activities, systematically coordinated, related to the exchange of information between an individual, organization (public or private), or a non-governmental organization and its public. Learn more in: Communication Crisis Management of the Public Security Policy: The Social Media Landscape of the Police in Portugal

4.

The practice of cultivating public sentiment about a product, person, or idea. Learn more in: Teaching Media Literacy From a Cultural Studies Perspective

5.

This is the management function that helps to establish and maintain mutually beneficial relationships, goodwill, understanding, acceptance, agreement and cooperation between groups, organisations, and their various internal and external publics. In this study, public relations refer to those activities carried out by information units in support of universities’ organisation and goals. Learn more in: Corporate Communication, Indigenous Languages, and Community Relations: A Discourse on Practices by Nigerian Universities

6.

A strategic management function aiming to establish mutual communication between an institution and its target groups. Learn more in: Digital Citizenship as New Culture Policy Through Public Affairs Perspective

7.

It is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. Learn more in: Turkish Healthcare Industry Promotional Practices and Digital Era

8.

A strategic communication process that builds mutually beneficial relationships between organizations and their publics. Learn more in: Social Media as Mirror of Society

9.

Public relations, as a management function, is responsible for ensuring the communication between the institution and its target audience. Learn more in: Interaction of Internet Addiction with FoMO: The Role of Digital Media

10.

Strategic communication process that builds mutually beneficial relationships between organizations and their publics. Learn more in: The Representation of Public Relations Profession and Public Relations Practitioners in the Context of Entertainment Culture in Turkish TV Series

11.

It is a tool that organizations use to spread corporate information from themselves to the public. Learn more in: When Consumers' Complaints Fall Into Public Domain: Negative e-WOM on Social Media

12.

Set of practices and precepts that are used to promote a positive public image by an organisation, with a focus on the relationship with its public. Learn more in: Successful Implementation of Web 2.0 in Non-Profit Organisations: A Case Study

13.

Public relations is the professional approach of managing the communication circle between an organization and its publics. Learn more in: The New Horizon of Public Relations: Community Management

14.

Beyond the classical function of public relations, which builds mutually beneficial relationships between organizations and their publics, it influences societies and cultures intentionally or unintentionally with a great extent of tools. Learn more in: The Other Side of Public Relations: A Critical Perspective on the Roles and Functions of Public Relations

15.

Strategic communication management which is carried out mainly in line with corporate objectives. Learn more in: Transmedia Storytelling as a Corporate Communication Strategy and Its Effect on Corporate Culture

16.

A management function within organisations, responsible for managing relationships between the organisation and the publics in its societal context. Learn more in: The Role of Prosumers in the Interactive and Digital Processes of Public Relations: The Organisation of Events and Influencers as the New Emerging Stakeholder