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What is Sales

Handbook of Research on Transmedia Storytelling and Narrative Strategies
Sales is the act of selling a commodity, labor, product, or service with tangible expectation.
Published in Chapter:
Digitalization of Labor: Women Making Sales Through Instagram and Knitting Accounts
Ceren Yegen (Muş Alparslan University, Turkey)
DOI: 10.4018/978-1-5225-5357-1.ch012
The digital culture created by the new media shows itself in most of today's everyday life practices. Displacing the social structure, the digital culture also led to the digitalization of labor. In fact, while many products can be sold through Instagram today in Turkey, there are lots of accounts (pages) where handmade products (blankets, baby clothes, bags, pencil cases, etc.) are sold and many women who contribute to family budget, as well. Thus, the subject of this research is to study the knitting accounts which belong to the women making sales through Instagram. That way, it has been aimed to understand that how labor becomes digitalized by Instagram. The accounts which are making sales through Instagram and will be studied in the research are as follows: orgu.battaniyemmm, bebek_orgu_evi, and orgu_sepeti. Within the scope of this research, semi-structured in-depth interviews will be made with the owners of mentioned accounts, and through these accounts, it will be revealed that how digital culture makes labor a commodity and how digitalizes it.
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More Results
Restaurant Sales Prediction Using Machine Learning
The exchange of goods or services for money or other valuable consideration.
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The Impact of Technology on Sustainable MSEs in Turbulent Environments
It can refer to an object or service that is available to the public, which means that it is not yet sold and, therefore, is for sale.
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A Study on Evolutionary Technique to Predict the Sales During COVID-19
It is related to selling or sold several goods in the targeted period.
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