Influence of Information and Service Quality on Users' Continuous Use of Mobile Libraries in China

Pinghao Ye (Wuhan Business University, Wuhan, China), Liqiong Liu (Wuhan Business University, Wuhan, China), Linxia Gao (Wuhan Business University, Wuhan, China) and Quanjun Mei (Wuhan Business University, Wuhan, China)
Copyright: © 2020 |Pages: 71
EISBN13: 9781799834854|DOI: 10.4018/JCIT.2020010104
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Abstract

This research mainly aims to explore the factors that influence users' continuous use of mobile libraries. The findings of this study will provide empirical evidence to help improve the service and information quality of mobile libraries. Moreover, suggestions for optimization are provided with the objective of meeting user demands at its maximum. A theoretical model is constructed to reveal the impact of 11 influencing factors on users' continuous use of mobile libraries. Structural equation modeling is adopted to verify the theoretical model and research hypothesis based on the valid data obtained from a questionnaire survey. The study found that personalized services and information availability have positive impacts on the service quality of mobile libraries. Moreover, perceived mobility and information quality have positive impacts on the perceived usability of mobile libraries. Finally, perceived usability, service quality, and platform stability have significantly positive impacts on the willingness of users to continue usage of mobile libraries.
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