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Structuration and Learning in a Software Firm: A Technology-Based Entrepreneurship Case Study

Rafael A. Gonzalez (Pontificia Universidad Javeriana, Bogota, Colombia), Marisela Vargas (Pontificia Universidad Javeriana, Bogota, Colombia), Florentino Malaver (Pontificia Universidad Javeriana, Bogota, Colombia), and Efraín Ortiz (Pontificia Universidad Javeriana, Bogota, Colombia)

EISBN13: 9781522583424|DOI: 10.4018/JCIT.2019010101

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Abstract

This case study presents the evolution of a software firm from startup into early internationalization. Building on a structuration theory, the case is framed within a conceptual model that illustrates the way skills and routines co-evolve both at the level of the founding entrepreneur (agency) and of the firm (structure). As such, this article contributes to an emergent structurational view of technology-based entrepreneurship. Such views places emphasis on learning both at the individual and collective level, in terms of software engineering, commercial, managerial and strategic capabilities. In addition, it supports a dynamic perspective of entrepreneurship in the software industry by covering not only the startup phase but also early growth and consolidation of the firm.

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Structuration and Learning in a Software Firm: A Technology-Based Entrepreneurship Case Study

Abstract