Recep Yılmaz

Recep Yilmaz, Ph.D., has been working as an Assistant Professor at Ondokuz Mayis University, Faculty of Communication, Public Relations and Publicity Department since 2015 February. Dr. Yilmaz has co-authored six books (Handbook of Research on Effective Advertising Strategies in the Social Media Age, Tradional and Digital Advertising in 150 Questions, Techniques for Scriptwriting, Advertising in 99 Questions, Keywords in Advertising, Leadership and its Contemporary Dimensions) and has published numerous papers in several journals, conference proceedings and chapters in edited books since he got his MA. His major is Narrative Theory and Advertising. He also has studies on theotretical and literary communication. Some of the graduate courses he has given are "Narration in Literature, Cinema and Advertising", "Historical Development of Communication Science" and "Globalization of Financial Institutions and Digital Advertising".

Publications

Historical Transformation of the Advertising Narration in Turkey: From Stereotype to Digital Media
Recep Yılmaz, Ali Çakır, Filiz Resuloğlu. © 2019. 20 pages.
The aim of this study is to examine transformation process of the advertising narration in Turkey. For this purpose, the chapter is divided two parts: In the first part of the...
Narrative Advertising Models and Conceptualization in the Digital Age
Recep Yılmaz. © 2017. 360 pages.
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement...
A Model for Interactive Advertising Narration
Filiz Resuloğlu, Recep Yılmaz. © 2017. 20 pages.
Taking the interest shown by the audience into consideration, it is rather likely that interactive advertising would be more common anytime soon. As being one of the latest forms...
Historical Transformation of the Advertising Narration in Turkey: From Stereotype to Digital Media
Recep Yılmaz, Ali Çakır, Filiz Resuloğlu. © 2017. 20 pages.
The aim of this study is to examine transformation process of the advertising narration in Turkey. For this purpose, the chapter is divided two parts: In the first part of the...
A Model for Mind-Device Dialectic and the Future of Advertising in the Social Media Age
Recep Yılmaz, Nurdan Oncel Taskiran. © 2015. 16 pages.
Every advertisement text has a specific impact on the mind of receivers. Just like a water-mill or wind mill, human mind develops a specific systematic interaction against...