Driving Traffic and Customer Activity Through Affiliate Marketing

Driving Traffic and Customer Activity Through Affiliate Marketing

Surabhi Singh (IMS Ghaziabad, India)
Indexed In: SCOPUS
Release Date: June, 2017|Copyright: © 2018 |Pages: 233
ISBN13: 9781522526568|ISBN10: 1522526560|EISBN13: 9781522526575|DOI: 10.4018/978-1-5225-2656-8

Description

Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic.

Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Business Development
  • Content Marketing
  • Customer Satisfaction
  • Global Marketing
  • Networking
  • Program Management
  • Success Factors

Table of Contents and List of Contributors

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Indices