What is Competitors

In this chapter, the implementation of an information strategy project in a Portuguese Real Estate company is analyzed. This involves its framing—historical and socio-economic—and a brief description of the activity sector in which the company operates. Several well-managed projects have been developed to improve the competitive position of the company, but without focus, all the activities lose strength because they might not reach their proposed targets. Some tools to identify the information needs of business activity developed are described, as well as the role of information as a promoter of competitive advantages. Social media tools were utilized and proved to be a great strategic decision. To conclude, a few reminders of the factors to consider in developing the information strategy to implement, and that information management without a strategy could result in several diversified decisions without any positive consequence for the organization.