Convergence is the merging of communication platforms such as; feature films, print, television, radio, live experiences, theme parks, games, the Internet along with portable and interactive technologies through various digital media platforms. Media convergence is the use of multiple media formats extending from one storyworld or platform to deliver a more expanded or enhanced experience.
Published in Chapter:
Immersive Experience: Convergence, Storyworlds, and the Power for Social Impact
Kate M. McCallum (Bridge Arts Media, LLC, USA & Vortex Immersion Media, USA)
Copyright: © 2020
|Pages: 32
DOI: 10.4018/978-1-7998-2433-6.ch022
Abstract
This chapter examines the evolution of trends in the arts, storytelling, and immersive media, along with the emerging awareness, expansion, and deliberate application of social impact entertainment (SIE). The author discusses how the ideas and concepts of transmedia, convergence, and storyworld-building have now expanded beyond academic theory into more organic commercial and artistic applications. The focus is on how this approach relates to extending intellectual properties and stories into immersive media platforms and beyond. Additionally, the author presents several case studies and examples of emerging arts and media formats to support what we might expect to experience in the near future.