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Chapter 23
Advanced Methodologies and Technologies in Business Operations and Management
Lead users are users who, through their experience, their expertise and their know-how in one area have a real attention from brands.
Published in Chapter:
How the Crowdsourcing Enhance the Co-Creation Into the Virtual Communities
Bahri Ammari Nedra (IHEC of Carthage, USA)
Copyright: © 2019 |Pages: 15
DOI: 10.4018/978-1-5225-7362-3.ch023
Abstract
Co-creation is the process by which products, services, and experiences are jointly developed by companies, their partners, and the final consumer, leading to a new space where the value created would be shared. The aim of this chapter is to explain the contribution of crowdsourcing to facilitate co-creation in virtual communities and to demonstrate the consequences of this IT on the firm, namely the strength of the relationship, the productivity, the efficiency.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 61
How the Crowdsourcing Enhance the Co-Creation Into the Virtual Communities
Lead users are users who, through their experience, their expertise and their know-how in one area have a real attention from brands.
Published in Chapter: How the Crowdsourcing Enhance the Co-Creation Into the Virtual Communities; From: Encyclopedia of Information Science and Technology, Fourth Edition
Full Text Chapter Download: US $37.50 Add to Cart
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