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What is Multiscreen

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
A viewing mode that simultaneously offers several live content signals.
Published in Chapter:
Televised Sporting Events: Applications of Second Screens
Joaquín Marín-Montín (University of Seville, Spain)
DOI: 10.4018/978-1-7998-3119-8.ch002
The second screen has become a new resource for accessing information in addition to what you can see on television. This allows for an enhanced viewing experience through the generation of new services, apps, and changes in the production of content. Sporting events, especially large ones that are broadcast live, have especially developed this innovation. This chapter examines the distinctive features that the second screen contributes to televised sporting events, considering the type of production as well as the effects that are generated in the reception of the content and the alteration to the way the treatment the audiovisual content may receive. To achieve this, real cases from the Spanish context are studied, such as two major cycling events: La Vuelta 2017 ( and the Tour de France 2019 ( and Eurosport Player App).
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