These are cosmetic products made from natural ingredients that are grown and processed without the use of synthetic chemicals or harmful pesticides. These products typically contain high-quality plant-based ingredients such as essential oils, herbs, and botanical extracts that are sustainably sourced and harvested. Organic cosmetics are often marketed as being better for the environment and for personal health, as they are free from potentially harmful chemicals commonly found in non-organic cosmetic products.
Published in Chapter:
Green Cosmetics: Determinants of Purchase Intention
Ana Catarina Rodrigues (School of Economics and Management, University of Porto, Portugal),
Paulo Botelho Pires (CEOS, Polytechnic of Porto, Portugal),
Catarina Delgado (School of Economics and Management, University of Porto, Portugal), and
José Duarte Santos (CEOS, ISCAP, Polytechnic of Porto, Portugal)
Copyright: © 2023
|Pages: 27
DOI: 10.4018/978-1-6684-8681-8.ch003
Abstract
This study examined the determinants of purchase intention of green cosmetics, and eight semi-structured interviews were performed to identify them. The determinants identified were environmental awareness, lifestyle, willingness to pay, ethical issues and social and economic justice, cosmetic quality, concern with health, certification labels, trust in the brand, and advertising. Environmental awareness, lifestyle, willingness to pay, quality issues, ethics, and social and economic justice, as well as quality expectations, health concerns, and product knowledge, are the most significant determinants in the intention to purchase green cosmetics. Determinants such as certification labels, brand trust, and advertising are less significant. The research is relevant for the cosmetics industry and its brands to adapt their strategy and product offering to meet consumers' needs and increase the consumption of green cosmetics and can also serve as a basis for the development of new quantitative studies on the purchase intention of green cosmetics.