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What is PDMA

Global Supply Chains in the Pharmaceutical Industry
Prescription drug marketing act.
Published in Chapter:
Distributed Trust Using Blockchain for Efficient Pharmaceutical Supply Chain
Arun Kumar Nageswar (VTU Extenstion Centre, India) and Siva Yellampalli (VTU Extension Centre, India)
Copyright: © 2019 |Pages: 21
DOI: 10.4018/978-1-5225-5921-4.ch011
With traditional ERP systems, there is a lack of networking among suppliers, partners, and logistics providers. So, there is a need to have a holistic view of production and movement of goods from production to last mile delivery. The physical and digital supply chains need to be integrated to ensure secure supply chains that promote business excellence, collaboration among stakeholders, and reduce costs. The high-level view over their supply chains allows them to function better in a multi-channel world. It also helps them identify where to reduce stock without compromising customer service. Otherwise, it leads to a delay in delivery, counterfeit products, thefts, fraud, and cyberpiracy, which may lead to lawsuits and losing of brand image. The tacit function of supply chain management is to provide tracking of specific goods in the supply chain. So, it is imperative to leverage the blockchain technology stack to map multi-enterprise value networks and enable connected multi-modal networks.
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