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What is Discrimination

Handbook of Research on Communication Strategies for Taboo Topics
Act of treating someone unequally based on negative preconceptions.
Published in Chapter:
Rising Against LGBT Taboos Through Communication and Social Marketing Strategies: Using Web TV Series to Challenge Discriminatory Behavior
Mafalda Nogueira (IPAM, Portugal), Mariana Gaspar (IPAM, Portugal), and Sandra Gomes (IPAM, Portugal)
Copyright: © 2022 |Pages: 24
DOI: 10.4018/978-1-7998-9125-3.ch008
Abstract
This chapter builds on how social marketing and its techniques, working on interdisciplinary solutions such as new television formats and narratives, such as web series and transmedia content, become relevant in the fight against LGBT prejudice, stereotypes, and taboos. Hence, the purpose of this chapter is to present the results of a research project aimed at exploring the potential of a web series with LGBT characters, using digital content and fictional narratives with persuasive messages, to alter consumers' attitudes and behaviors in desirable ways and minimize this social problem. The study contributes the literature on social marketing, addressing LGBT taboos and prejudices, a theme that has been scarcely explored in the area. Furthermore, a connection is made between the theme of entertainment-education content and the potential of digital platforms as social marketing tools.
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Educational Reform
Unjustifiable treatment given to individuals or groups of individuals by virtue of their class, age, color, criminal record, disability, ethnicity, nationality, race, religion, sex, and sexual orientation, etc.
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Homegrown Terrorism: An Analysis of Its Effects on PESTLE Factors
It is a differentiated and disparaging treatment on the basis of physical details, age, gender or race.
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Acculturation Stress and Its Reflections in Terms of Social Inequality
Discrimination is prejudice towards a person or a group of people based on their certain characteristics.
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Facial Recognition Technology: Ethical and Legal Implications
Within this paper, discrimination is acting upon a personal bias or prejudice attitude (Merriam-Webster, n.d.c).
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Why Do Labor Standards Differ Across Muslim Countries?
The practice of unfairly treating a person or group of people differently from other people or groups of people.
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Workplace Discrimination During International Work Assignments
Human rights and freedoms restriction and/or different treatment of a person or social groups based on any sign.
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An Analysis of Gender Inequality in Professional Tennis: A Study of the Cozening Sport
The unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.
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International Migration and the Rights of Migrants Guaranteed by the Legislation of Georgia and Their Implementation
Limitation of human rights and freedoms and/or differential treatment of individuals or social groups for any reason.
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An Examination of Racial Trauma and Multicultural Counseling
This behavior often begins with negative stereotypes and prejudices ranging from slights to hate crimes.
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Going Beyond the D: Focusing on the E and I
Is the unfair or prejudicial treatment of people and groups based on characteristics such as race, gender, age, or sexual orientation.
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Frontline Employees' Self-Perception of Ageism, Sexism, and Lookism: Comparative Analyses of Prejudice and Discrimination in Fashion and Food Retailing
A clear unfavourable action towards a person or groups considering one’s age (Ageism), and/or gender (Sexism), and/or appearance (Lookism).
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The Relationship Between Old Institutional Economics (OIE) and Feminist Economics: An Essay on Veblen and Feminist Economics
A treatment or making a distinction in favor or against between sexes. It can be seen at the same job or emerging different payment conditions.
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Discrimination of HIV-Positive Persons When Establishing an Employment Relationship
Is the act of treating person or group of people less fairly and equal than other people or groups, because of some of their attributes.
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Gender Mainstream: Participation of African Women in Education and Politics
Prejudiced or prejudicial outlook, action, or treatment.
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An Overview of International Students and Discrimination in Higher Education
Discrimination is treating people unequally because of their ethnic background, religion, economic and social status, racial, or sexual characteristics. It includes humiliation, exclusion, and hostile attitudes.
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Fostering Equal Education in Nigeria: A Reflection of LGBTIQ+ Rights
The unfair or unequal treatment of individuals or groups based on certain characteristics, such as race, gender, age, religion, disability, sexual orientation, or other protected attributes. It also means the act of treating someone less favorably or denying them opportunities, rights, or privileges based on these characteristics.
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Rewriting a Lost Story: The Truth in the Narratives of Balkan Immigrants
Differential treatment of different racial, ethnic, age, sex, or other groups. Discrimination is the behavioral manifestation of prejudice. Involves negative and hostile treatment of the members of rejected groups.
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Psychometric Post-Examination Analysis in Medical Education Training Programs
The extent to which a test item or a test overall allows differentiation between top performers and bottom performers.
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AI Discrimination in Hiring
The unfair or prejudicial treatment of people and groups based on characteristics such as race, gender, age, or sexual orientation ( American Psychology Association, n.d. ).
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Perceptions of Diversity, Inclusion, and Belongingness at an HBCU: Implications and Applications for Faculty
Overt and covert behavior directed to individuals and groups intending to exclude, demean, or impose upon them extra requirements or otherwise deny them access from resources.
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The Role of University Leadership in Advocating Social Justice in South African Higher Education
Unfavorable or unfair treatment towards an individual or group based on their race, ethnicity, religion, socioeconomic status, sexual orientation, age, gender, and/or physical or mental abilities.
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Navigating Hostile Environments: Refugees' Experiences in Higher Education Institutions in Western Countries
Treating people differently or equally in ways that lead to unfair and undesirable outcomes for disadvantaged individuals or groups, such as refugees.
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Laborera Risk Management Case Study of Artificial Intelligence for Human Resources
The unjust or prejudicial treatment of different categories of people, especially on ethnicity, age, sex, or disability.
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From Forms of Violence to the Specificities of the Impact on LGBTI+ Victims
Unequal and unfair behaviour, attitudes and/or forms of treatment based, in this case, on sexual characteristics, sexual orientation and/or gender identity. In situations of discrimination, victims are deprived of their human rights.
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Navigating Inequitable (Mis)Treatment and Racist Harassment in Higher Education During the COVID-19 Pandemic: A Self-Decentered Autoethnographic Case
Biased treatment of others based on some dimensions of their identity (age, race, sex, class, religion, sexual identity, or other factors or combination of factors).
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Health Professionals' Attitudes to Obese Patients and Ethical Problems Experienced
Having positive/negative actions or attitudes against a group or an individual.
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Preventing Cyberbullying and Online Harassment
The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, ethnicity, color, age, gender, religion, ability, or sex.
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Creating a Sense of Belonging for Black American Students
Wrongful or unfair treatment of others based on their race, ethnicity, gender, age, or sexual orientation.
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Social Justice Issues Examined
Discernible treatment where one is treated differently based on their race, creed, religion, sex, culture, etc.
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An In-Depth Analysis of the Bioethical Implications of Stigma: Free v Confined II
Unfair treatment based on unchosen or innate characteristics, leading to disadvantage and exclusion.
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Global Migration, Discrimination, and the Internationalization of Higher Education
Unequal treatment of people in cases where there is no justified difference between the privileged and those who do not have similar privileges. Discrimination based on race, skin color, sex, language, religion, political or other beliefs, national or social origin, property, rank, or other grounds is prohibited.
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A Matter of Perspective: Discrimination, Bias, and Inequality in AI
Involves treating, or proposing to treat, someone unfavourably because of a personal characteristic protected by law ( Rees, Rice, & Allen, 2018 ).
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Women Entrepreneurs and Disparities During the Pre- and Post-COVID-19 Pandemic Eras
According to Pascoe (2009) AU22: The in-text citation "Pascoe (2009)" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. , “Discrimination is the unfair or prejudicial treatment of people and groups based on characteristics such as race, gender, age or sexual orientation.”
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The Relationship Among Perceived Gender Discrimination, Job Satisfaction, and Turnover Intention and the Moderator Role of Gender
The unjust or prejudicial treatment to one person or to a group due to certain characteristics such as race, age, sex, etc.
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Cultural Considerations to Enhance Student Success
The practice of unfairly treating a person or group of people differently from other people or groups of people.
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Concealing Mental Illness in the Workplace: Applying Communication Privacy Management Theory to Managing Mental Health Privacy in the Workplace
Unfair treatment of individuals based on an aspect of one’s identity (e.g., race, gender, mental health diagnosis).
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Bias and Discrimination in Artificial Intelligence: Emergence and Impact in E-Business
The unfair treatment of individuals based on their affiliation to a particular group.
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Gender and Trade Unionism Advancing Female Participation and Representation in the Nigerian Context
A negative action targeted against a person or a group of people based on differences on the basis of sex, age, religion, sexual orientation, race, ethnicity, and/or political beliefs.
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Trends in Public Design for the Disabled: A Case Study on Public Design for Visually Impaired People
Discrimination is the unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, sex or perceived handicap. It is also sociological term that refers to treatment taken toward or against a person of a certain group that is based on class or category. The United Nations points out that discriminatory behaviours take many forms, but they all involve some form of exclusion or rejection.
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Understanding Career Barriers of Women Executives: Glass Ceiling and Glass Cliff
The practice of treating people differently or unfairly because they possess certain characteristics.
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Discrimination: Forms, Consequences, and Anti-Discrimination Strategies
Treating a person or a group differently, less favourably than others because they are different on the basis of one or more criteria. As it refers to an unequal, unfair treatment, it is opposed to the concept of equity.
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Underrepresentation of Women in High Tech: Attraction-Selection-Attrition Theory
The unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.
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The Demonization of Islam in Contemporary Hollywood Cinema
Treating a person or a particular group in a different and unfairly way.
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Precaution or Stigma?: Older Adults in the Turkish National Press During COVID-19 Pandemic
Unequal or negative behaviors directed at a person or group because of a certain characteristic. While stereotype is cognitive and prejudice is emotional, discrimination is the behaviors that refer to them.
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Criminal Policy, Security, and Justice in the Time of COVID-19
Discrimination is the act of making unjustified distinctions between human beings based on the groups, classes, or other categories to which they are perceived to belong. People may be discriminated against based on race, gender, age, religion, or sexual orientation, as well as other categories. Discrimination especially occurs when individuals or groups are unfairly treated in a worse way than other people are treated, based on their actual or perceived membership in certain groups or social categories. It involves restricting members of one group from opportunities or privileges available to members of another group.
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The Occupational Downgrading of Immigrants and Its Effects on Their Career Development
“The unequal treatment of a person or persons based on a group membership” (Healey, 2006, p. 27).
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Labelling Directors as “Women”
The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.
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Challenging Norms Supportive of Violence: Gender-Driven Interventions
Prejudiced or prejudicial outlook, action, or treatment.
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Newsroom Representation and Discrimination Against Female Journalists in Ghana
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Getting It Right: Matching Resources to Technologies That Match the Individual Student's Needs and Preferences
Legally, according to the relevant jurisdiction, discrimination is defined many ways but in popular conversation it means that someone is missing out on something because they are being treated differently from others. Typically, discrimination is associated with arbitrary exemption of people according to race, religion, color, or medical or mental differences.
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Women and IT in Lilongwe
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Application of Bio-Feedback in Neurodevelopmental Disorders
The ability to perceive and respond to differences among stimuli.
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A Failure to Accommodate: Inequality, Disability, and the Criminal Legal System
Treating people differently or in a prejudicial or unjust manner based on what group, class, or category they belong to (e.g., based on race, gender, religion, age, disability, sexual orientation, or sexual identity).
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Undermining Leadership Effectiveness
Inequitable or biased treatment based on certain qualities such as race, color, gender, or national origin.
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