Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

Cecilia Silvestri (University of Tuscia, Viterbo, Italy), Michela Piccarozzi (University of Tuscia, Viterbo, Italy) and Barbara Aquilani (University of Tuscia, Viterbo, Italy)
Release Date: November, 2019|Copyright: © 2020 |Pages: 389
DOI: 10.4018/978-1-7998-1419-1
ISBN13: 9781799814191|ISBN10: 179981419X|EISBN13: 9781799814214|ISBN13 Softcover: 9781799814207
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Description & Coverage
Description:

A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers.

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Behavior
  • Consumer Loyalty
  • Corporate Responsibility
  • Digital Business
  • E-Business
  • Entrepreneurship
  • Global Business
  • Product Development
  • Quality Management
  • Sustainable Innovation
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