Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Analytic E-CRM

Chapter 27
Encyclopedia of E-Commerce Development, Implementation, and Management
One of the four EBBSC perspectives that indicates the keys to achieve customer profitability are customer acquisition and customer retention, i.e., to continuously attract newcomers and retain loyal customers.
Published in Chapter:
Strategic E-Business Management through a Balanced Scored Card Approach
Fen Wang (Central Washington University, USA), Mahesh S. Raisinghani (Texas Woman's University, USA), Manuel Mora (Autonomous University of Aguascalientes, México), and Xinbao Wang (Washington State Department of Enterprise Services, USA)
Copyright: © 2016 |Pages: 26
DOI: 10.4018/978-1-4666-9787-4.ch027
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR