The activity carried out by entrepreneurs, directors, managers, aimed at improving the competitiveness of the organization through innovation strategies in each of the areas of the company, with a responsible and sustainable approach.
Published in Chapter:
Entrepreneur Woman and the Information and Communication Technologies for Business Management Improvement
Martha Ríos-Manríquez (Universidad de Guanajuato, Mexico)
Copyright: © 2019
|Pages: 28
DOI: 10.4018/978-1-5225-6307-5.ch005
Abstract
In the women entrepreneur management environment, information and communication technologies (ICTs) are internal and external efficiency tools. Therefore, this chapter determines if the dimensions of the variable “incorporation of ICT in: Basic ICT stage, ICT development stage, ICT maturity stage,” improve the management of the entrepreneur women in micro, small and medium enterprises (MSMEs) located in Guanajuato, Mexico. This is done using a quantitative approach, with a descriptive, correlational and regression analysis of a sample of 133 enterprising women. The results show that the stages of incorporation of ICT, along with the size of the MSME, influence their management. This chapter aims to raise awareness among governments (state and federal) about the situations of these MSMEs to promote the change in public policies and establishing training programs to empower entrepreneur women with tools such as ICT, giving them the opportunity to strengthen their decisions, conduct e-business and increase the creation of jobs.